As we head into the final days of 2016, it’s plain to see that it’s been an amazing year for the Citrix and Microsoft  partnership.

We jointly announced some bold new products and services, while continuing to deliver innovation and value to our mutual customers. There’s no one other than Citrix in our space that delivers the breadth of value across the Microsoft platform: Azure, Office 365, Skype for Business, Windows 10, System Center, EMS and more. Competitors might try to copy a feature, but they can’t copy the collaboration that’s been built on decades of collaboration, such as:

  • The proven ability to securely deliver apps, desktops, and mobility from the Microsoft Azure cloud that organizations depend on from Citrix and Microsoft. Government agencies like the Lucas Metropolitan Housing Authority already work with Citrix and Microsoft to securely deliver apps, desktops and data from Azure using Citrix Cloud. And you can expect to hear about a host of additional organizations in the coming months who are using Citrix Cloud and Citrix products and services running on Azure.
  • The way to embrace the latest, most secure, unified communications solutions to transform how your people communicate. Multinational corporations use XenApp and XenDesktop combined with Skype for Business for secure unified communications, which was made possible through extensive collaboration between the Citrix and Microsoft engineering teams.
  • An efficient, effective way to migrate to Windows 10. Enterprises around the world are using Citrix app and desktop virtualization to streamline their transition to Windows 10, and soon, they’ll be able to add Win10 desktops hosted in Azure. But don’t take our word for it – listen to our customers.

So, when competitors promise to create a way to move workloads to a major public cloud, or announce plans to use Microsoft’s public APIs to virtualize Skype for Business, they are trying to follow in our tracks – but we’re already laps ahead.

Our joint news at Citrix Synergy was based on a relationship that has been strong for more than 25 years. We understand how to complement our respective offerings to provide the best value to our customers. And our engineering teams understand how to work together to align our products so they work seamlessly together. We share a mutual commitment to support new software releases, and our day one support for Windows Server 2016 is yet another example.

So, when you hear other vendors claim to offer a way to migrate to the cloud, or securely deliver apps like Skype for Business, make sure what they promise is really new and unique. Chances are, Citrix and Microsoft already have a product on the market that you can try, deploy and use.

Imitation may be the best form of flattery, but in the end, it’s still a copy. Stick with the original.

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