Digital transformation continues to be the talk of the town. In “Gartner Predicts 2016,” the analyst firm describes the digital transformation as a “key factor” for future business growth and success. The trend massively alters the way we interact with our personal and work environments.

Actually, some people might be surprised by all this talk about digital transformation. After all, one could argue that this phenomenon is nothing new. Hasn’t digitization been around since the era of the mainframes, when our forefathers used punch cards to convert data to ones and zeroes?

I remember, back in 1992, attending a presentation by the CIO of one of the most innovative banks already themed: “The world is going digital.” So yes, the digital transformation started decades ago. This begs the question: why the current excitement? And how does Citrix fit into this scenario?

The present situation is so exciting because today, digitization is merging with two other major developments: acceleration and miniaturization. Everything is going faster and faster, and the IT devices driving this speed-up are getting smaller and smaller.

This convergence of digitization, acceleration, and miniaturization clears the path towards a future with completely different work environments. While we brush our teeth in the morning, a smart bathroom mirror will remind us of today’s tasks and appointments. Then a smart car will automatically choose the least traffic-jammed route to take us to our destination. And an increasing number of smart devices – some integrated in household appliances, some woven into our clothing – will assist us in getting our tasks done just-in-time.

But these smart devices, tools, and appliances are not smart by themselves. They rely on a rapidly expanding universe of cloud services. It’s in the cloud where all these calculations, interactions, and business transactions take place that we experience as smart assistance or quick accomplishments.

A cloud-based digital workspace will be – and often already is – the environment people use as a front-end to all business processes. It serves as our central access gate to all tools, services, and data we need to get our jobs done. This is true for all industries. It even affects many jobs that have previously existed without any digital support. For example, the change from traditional taxis to cloud-based Uber cars. This kind of change is happening everywhere in our business world.

In this situation, it is extremely important to have a reliable cloud platform as a solid foundation. And it is equally important to have the fastest and most effective way of accessing these services from any kind of device. Today, this device might be a notebook, smartphone, or smart watch. In the future, it could be any kind of gadget such as a smart mirror or a touchscreen kiosk.

This is why Citrix has moved all its workspace management functionality and intelligence to Citrix Cloud. Because no matter what devices we will use to access our cloud services in the future, our workspace environments will still need to be managed. And the best way to manage them is in the cloud.

For this reason, we have intensified our partnership with Microsoft, a trusted provider of a market-leading cloud platform. Our cooperation with Microsoft includes collaborative work on the tools needed to access Microsoft’s Azure cloud platform as effortlessly as possible. Based on this platform, Citrix partners can create a whole new generation of cloud applications and service offerings to help their customers successfully manage the digital transformation.  

These innovative apps and services will reliably run in the cloud, and Citrix will enable customers, and users, to always have the secure work environment they need. After all, no one has as much expertise as Citrix in providing fast, secure access to any cloud service, from any location, and with any device.

So, when you call your Uber car to take you to the next level of digital transformation, better buckle up. Because we will be going fast.

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