Authentication is one of those things you almost don’t notice unless it goes wrong or becomes annoying.

At work, everyone just gets used to having to type their password every so often – maybe you can type it in your sleep, or perhaps you struggle because it has to be long and complex, or maybe it irks you because it’s plain awkward to type and you keep fumbling it (my current peeve). At home you might avoid logging out or even just not set the lock on your devices, because it’s too annoying to unlock them so frequently.

If authentication does go wrong though, it can be waaaaay beyond annoying. For a real chill down your spine, read what happened to this YouTuber whose online accounts were taken over and deleted by a teenager “just because he could”. Ironically, the steps taken by the owner to enable two-factor authentication had made the accounts easier to grab.

For organizations, the stakes are pretty high too. Hacking is getting more sophisticated and systematic, and weak or compromised credentials are top of the list of ways that hackers get in, poke around, and do their ‘mischief’. Don’t think “I’m not interesting; I can’t be a target“!

Fortunately things aren’t all bleak. Who would have thought that bankingbyselfie would be a thing in 2016, for example? But actually that is a pretty smart idea, and it shows how seriously authentication matters to companies vying for consumer dollars, where every bit of friction in the experience will lose you customers. And as everyone knows by now, what is important to consumers is soon on the agenda for employers too.

XenApp has a long tradition of serving customers in almost every business, and is no stranger to demands for strong, simple, robust and streamlined authentication. You name the technology, we probably have customers using it. However the demand has definitely gone up a notch or three recently, with more and more organizations, CxOs and Boards realizing they may already be the next Target and just don’t know it yet. Being able to pick strong modern technology, and more importantly pick the right technology for each circumstance (user, device, access scenario), is now critical. The humble password is in the cross-hairs in a way it hasn’t been before.

Basically, the Federated Authentication Service in XenApp / XenDesktop 7.9 couldn’t have come at a better time.

To learn more about the Federated Authentication Service and how Identity Federation with XenApp can help your organization modernize your approach to authentication, and in the process improve the experience for your employees, partners, contractors, clients and anyone else who needs to interact with your systems, register for the webinar Evolving XenApp Identity Management with the new Federated Authentication Service.


Interested? “Evolving XenApp Identity Management with the new Federated Authentication Service” will be offered at two different times.

October 26, 2016
9:00 AM ET / 3:00 PM CET
Register now
October 26, 2016
2:00 PM ET / 11:00 AM PT
Register now

I look forward to explaining more about this exciting technology, showing you how easy it is to get started, and answering any questions you may have. Feel free to put questions in the comments below, as well!

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