“Citrix is all-in on the cloud,” is a refrain we’ve repeated a lot this year, and we’ve made it clear that our cloud strategy is central to our company strategy.

Our strategy also reflects a simple reality that our customers, across the board, are moving to the cloud.


At our joint event this August, Brad Anderson from Microsoft may have said it best when he called the public cloud “the ultimate hyper-converged infrastructure” for Citrix workloads. He said it’s the best way to dramatically simplify the process of securely delivering apps and data for our customers.

We have partners and customers who are just beginning to look seriously at the cloud, but are currently delivering Citrix workloads from own datacenters. And we have others who have moved everything to the cloud, taking advantage of the security, flexibility and operational benefits they gain while offloading the cost and resource drain required to manage their own IT infrastructure.


For example, Lucas Metropolitan Housing Authority (LMHA) – an 83-year-old organization in Toledo, OH – decided to move everything to the Microsoft Azure cloud to avoid the cost of upgrading aging IT infrastructure and to take advantage of the comprehensive mobility of Citrix Workspace Suite, offloading all of the management, upgrades and service delivery to Citrix and Microsoft. Consequently, they’ve been able to scale faster with less cost, reduce infrastructure and increase productivity. Best of all, by migrating to the cloud, they’ve dramatically improved the workplace experience for employees and the agency experience for the 7,000-plus households it serves.

Our organization has totally been revitalized by Citrix,” says Martin LaMar, President & CEO of LMHA. “Some days I pinch myself and it’s like, wow, we really did this and we did it really quickly.

So, in the grand scheme of things, what does our cloud strategy really mean for customers and partners?

To answer that question, it’s important to understand the investment we’ve made to make sure we can meet our customers wherever they are along their journey to the cloud. Not every organization is ready yet to go “all in” on the cloud like LMHA.

That’s why we unified our XenApp and XenDesktop architecture and engineered it so our customers can deploy it in their choice of cloud, hybrid or on-premises infrastructure.

And that’s why we introduced the Citrix Cloud, where you can find Citrix products offered as the best integrated technology services available for secure delivery of apps and data. Services that can be deployed on your choice of infrastructure, and ultimately managed in a way that allows administrators to seamlessly move workloads from on-premises IT infrastructure or private clouds to public clouds.

We believe in the power of Citrix Cloud to the point that we’re releasing our newest, most advanced features in XenApp, XenDesktop and XenMobile through Citrix Cloud first, and then to our licensed software customers. And we’re rolling out new innovations through the cloud at an accelerated pace.

Our cloud strategy offers more benefits for our customers, in addition to the operational advantages we’ve already mentioned. For example, public clouds like Microsoft Azure and Amazon Web Services offer incredible security benefits, from the tight physical security measures that are beyond the reach of most enterprises to the powerful security tools and processes used to protect their vital infrastructure and the vital apps and data running in their datacenters.

Our expanded partnership with Microsoft is taking our cloud strategy even further by offering secure app delivery as a service delivered on Azure with XenApp “express,” which we announced in August, as well as Windows 10 delivered via XenDesktop on Azure, unveiled at Synergy. If you are attending Microsoft Ignite this week, you’ll be able to see demos and attend sessions that showcase services we’ll be bringing to market early next year.

The bottom line? By going all-in on the cloud, Citrix is ready to meet our customers wherever they are on their journey to the cloud. Whether you are just beginning that journey, or whether you’re ready to move all of your Citrix workloads to the cloud, we have services, software and a plan that will work for you.

And it’s only going to get better.

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