At Citrix, we’re fascinated with the idea of YES. “Yes” is the most powerful word in business. Yes is disruptive. Yes is empowering. There’s always a yes before an evolution.

YES revolutionizes industries. When someone thinks, “What if we could…?” and decides “YES,” extraordinary things are suddenly possible. All it takes is someone saying yes.

Stories of yes are all around us. Uber said yes to a new way of transportation. Airbnb said yes to a new way of lodging. Facebook said yes to a new way of being social and connecting with others.

Seeing our customers overcoming challenges and saying yes to new ways of working inspires us to keep innovating.

And that’s why we’re bringing you these blog posts. So you can be inspired right along with us—to believe that all it takes to transform your own business is to say YES.