Looking back at Synergy 2016, it was a very exciting time of the year for us at Citrix.
Allowing us that valuable face-to-face time with our customers and partners (both global and local), Synergy provided the perfect setting to discuss their priorities, visions and goals. It also allowed us to share our accomplishments, new developments and explain how they will help to support our customers and partners’ bottom line. During the conference, we marked out the path that will carry us through next year. In short – together we embraced synergy.
The keynote presentations and demos presented an opportunity to highlight the products that are the foundation of our vision to help transform the future and the way people work. This year was particularly interesting, as our new President and CEO, Kirill Tatarinov, gave the keynote. He outlined his vision for Citrix and introduced changes that have been in the works for some time now. Here are a few of my highlights from this year’s event that I believe will play an important role in changing the way Canadians work over the next year.
- During the keynote presentation, Kirill placed significant emphasis on work living in the cloud, made possible through the Citrix Cloud. Customers now have greater management capabilities of XenApp or XenDesktop workloads. Now workloads can be on the cloud and still maintain control managements on both ends. This will transform the way businesses start and approach their digital transformation, as customers have the option of individually accessing products or accessing them together as a unified Workspace-as-a-Service solution.
- Citrix NetScaler consolidated three new network offerings into its family: NetScaler Management and Analytics System (NMAS), NetScaler CPX and NetScaler SD-WAN Enterprise Edition. Given the amount of companies in Canada that have remote and branch offices, SD-WAN will be a game changer and is truly exemplifying the software defined workplace. The importance for branch and remote offices to have a strong, latency free connections to corporate is crucial and SD-WAN is one of the biggest transformative technologies businesses will need to succeed.
- Citrix ShareFile is now equipped with information rights management. This feature lets data security “follow the file” as it leaves the ShareFile system – even if it is sent through unprotected devices, USB drives or any other file sharing systems. The rights management protection ensures that files require ShareFile authentication to access – even after the file has been downloaded. These credentials will play a crucial role in keeping data safe as companies continue to expand their mobile capabilities and employees continue to work from locations outside of the traditional corporate office.
But the biggest announcement this year was our deepened partnership with Microsoft. Citrix announced that it had selected Microsoft Azure as its cloud of choice for enabling Citrix offerings. This marries together Microsoft’s Office 365, Enterprise Mobility Suite (EMS) and Windows 10 Enterprise, with Citrix’s XenDesktop, XenApp, NetScaler and ShareFile. With Azure’s already strong position in Canada, this will open doors and provide our customers greater management options in their mobility deployments.
Synergy continued to explore the latest trends and innovations in secure app and data delivery. With these latest updates we are well positioned to help our customers move towards their digital transformation.
What were your highlights from Synergy 2016?