And Microsoft #WPC16 is making Toronto the epicenter to success.

OK, I am going to cut right to the chase in this blog because burying the headline for this epic announcement would be criminal.

Recently at Citrix Synergy, Microsoft made some industry and game-changing announcements and these are being amplified at Microsoft World Partner Conference in Toronto.

Three words. Windows 10 – VDI – Cloud!!

I cannot overstate the importance of this announcement. For the first time in the history of Windows, Microsoft is changing the requirement that the Windows 10 license be tied to a physical machine. That’s right, soon Enterprise Customers with SA can host Windows 10 desktops in the cloud. The Azure cloud of course. And what’s more, Microsoft has called on their long time partner Citrix and our XenDesktop Cloud Service to be the delivery and management solution that enables this.

Yes, it is true that – up to now – we have been able to host Server desktops in the cloud as VDI. But never an actual Windows client desktop. Many desktop applications aren’t compatible with the server OS and let’s face it, as close as the user experience may be, it’s still not a client desktop. With this announcement comes the period when the promised Desktop as a service era starts.

Customers will flock to this new offering when available later this year. And for partners, this is going to go a long way in driving greater business opportunities in services and more and more Azure consumption. That’s right, Microsoft Cloud Solution Provider (CSP) partners will be the 1st partners to have access to the new services and be able to drive greater Azure consumption which is key to growing their cloud business.

How much can Microsoft CSPs grow their business you may ask? During our short presentation at the Citrix booth we will give examples, and trust me, they are pretty amazing. But also, Citrix Solution Advisers (CSA) will be able to effectively increase XenDesktop adoption. Think of it this way, every workload that is moved to Azure will require the underlying XenDesktop Services. So, customers win and partners win. Is that not the proverbial definition of a Win – Win??

Are you attending #WPC16 in Toronto July 10 – 14? Come to the Citrix booth and talk to one of our Subject Matter Experts about moving additional workloads to the Cloud with Citrix. We will be running several short, intimate sessions on Windows 10 VDI on Azure, Skype for Business optimization, Sharefile and more. You can also enter to win a Bluesmart Cloud connected smart suitcase (valued at $449 USD) for your business travels and much more.

Not already a Citrix Partner? Applying is just a click away.

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