As the new Strategic Alliance Director for the Cisco partnership at Citrix, one of my early observations is how closely both the Citrix and Cisco visions for digital transformation align to the goals of our customers.

The pace of change is staggering. Technology is transforming industries from healthcare to finance, education and government. Digital technology – cloud, mobile, big data, and Internet of Things is fueling the transformation. New startups like Uber and Airbnb are using digital technology and disruptive business models to upend entire industries. Not surprisingly, businesses are struggling to adapt. Smart organizations will turn this to their advantage and undergo a digital business transformation.

But what is it? The Global Center for Digital Business Transformation, a Cisco and IMD initiative, defined digital business transformation as an organizational change journey to adopt digital technologies and business models to improve performance. It involves challenging the assumptions that underpinned prior success, and stress testing the ways companies deliver value to customers.

IT plays a critical role in an organization’s ability to adapt and undergo change and Citrix and Cisco solutions are developed with digital transformation in mind. As a practical matter, rapid change requires tools and solutions that enable business innovation, simplify management, optimize performance and lower operating costs.

Together, Cisco and Citrix guide and reduce risk for your digital journey with a comprehensive set of validated designs. These solutions take advantage of Cisco leadership in connecting people, data, and things combined with Citrix leadership in securely delivering apps and data. The results are powerful and help our customers transform and grow their business in innovative new ways.  With Citrix and Cisco joint solutions, you can be ready for the future while reducing costs, increasing flexibility and enhancing performance.

Watch Citrix CEO Kirill Tatarinov discuss digital transformation at Citrix Synergy 2016

Citrix and Cisco technology-driven solutions to enable digital business transformation will be front and center at next week’s Cisco Live! Las Vegas. Visit us at booth 609 and meet our experts in secure delivery of apps and data. During the show, Citrix will be raffling off a 3-D printer each day and giving away LEGOs to everyone that stops by the booth.

Here at Citrix, we are turning disruptive change into an advantage, and building upon a proven, 25-year track record of securely delivering the world’s most important apps. Our goal is to arm you with the tools and confidence that will inspire you to say yes to digital business transformation and whatever comes next.

There’s never been a better time for Cisco and Citrix to bring you solutions that set you on your path to digital transformation. Join us at Cisco Live! Las Vegas or click here to find out how the time is now to disrupt your business models and transform your business.