In May 2016, more than 5,000 of our customers and partners came to Synergy 2016 in Las Vegas to hear what Citrix is planning for the future. We talked about the business and IT landscape and the tremendous opportunity driven by the rapid adoption of the Cloud, Mobility, Big Data Analytics and IoT — powerful forces that form the Fourth Industrial Revolution (or, Industry 4.0). Forces that enable Digital Transformation.

At the same time, we see many organizations struggling with technological complexity, heterogeneity and information overload. Businesses have spent years building unique operating models, investing in countless custom systems, platforms and devices. An increasing number of workloads are becoming mobile. A huge volume of new devices and endpoints are being put into use. And growing volumes of business data and apps are being accessed across a host of networks often outside of IT control.

In addition, concerns about security are top of mind for every organization. The pressures of the multitude of devices, endpoints and networks are straining the limits of existing infrastructures and strategies. Less than half of organizations say they are prepared to keep up with new security threats.

At Citrix, we believe there is a better way for businesses and IT to confidently scale for the future.

We believe there is a better way to ensure reliable access to apps and data anywhere, on any device, across any platform; and most importantly, a better way to secure it all. Our vision is to power a world where people, organizations and things are securely connected and easily accessible, so that they can make the extraordinary possible.

We are committed to reimagining how the world works. We believe technology can be a great liberator. We believe that innovation must be linked to measurable and concrete gains in productivity. And we believe our customers and partners should be freed up to be a business enabler of the future versus a legacy manager — and to be able to say “yes” more often to mobility, new applications and the power of the cloud.

Our strategy is to build the world’s best integrated technology services for secure delivery of apps and data, anytime, anywhere, on any device or network, as a service in the Citrix Cloud. And we have a very clear path on how we are going to do it.

Today we are outlining that path by sharing our strategy. This strategy defines the unwavering commitment we have to our customers and partners. And it enables us to help every business to become a digital business and enable a Digital Transformation, overcoming the issues of technological complexity and cyber security. This strategy will help IT professionals around the world to be the heroes of the digital age.

We are in the midst of a significant transformation in our company. We are going from being product-focused to being a solution provider and, more importantly, delivering those solutions as services from the Citrix Cloud. Join us on our journey and expect us to deliver amazing things!

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