Throughout my career at Citrix, I’ve enjoyed having the opportunity to work with many different organizations—helping them to become more innovative, more mobile, and more adaptable to change. Over the past few years, I’ve seen an interesting transformation.

Coming from a tech company, you might assume I’m seeing a technology transformation. But the change I’m talking about is the in the power of decision making.

Just a few weeks ago, I visited a large, public university with the local Citrix sales team. This was the school’s first introduction to Citrix and, to my pleasant surprise, in addition to the university’s IT team, there were three students in the room. These students were members of the university student IT advisory board. They have the power not only to vote on what kind of technology the school can purchase for students, but they also have budget to fund projects.

These students—the ultimate end users of technology—have a voice. Their opinions are recognized and their experience matters.

More and more, I’m seeing end users in schools being involved in the IT decision making process. This is an incredible opportunity for students; it gives them a sense of ownership in their learning experience, enhances their critical thinking, and prepares them for decision-making and budget management in their future careers.

Employers should be jumping for joy to know their future employees will be coming to work, day one, with the practical skills needed to be a valuable team member. But they should also be thinking, “Am I prepared for this next generation of leaders? Can I provide the work environment and experience they expect? Is my organization prepared to compete for this top talent?”

Thanks to the consumerization of IT, the demands and expectations of today’s IT end users, or customers, are at an all-time high. Critical to IT’s success is having the right tools to deliver an amazing experience to their end users. – Renee Flores, Citrix Marketing Strategy + Innovation

Renee’s blog post about the importance of knowing your end users spells out the criticality of IT having deep insight of the future leaders entering the workforce. Colleges and universities are where BYO, consumer-like experiences, and innovative workplace design begin.

Look at your average college student studying today and you’ll see them writing a paper on a laptop, reading notes off a tablet, and texting friends for help with homework. Combine this with the experience gathered in vendor meetings and angel investing student IT initiatives, and you’ve got a rockstar candidate you want to recruit.

Expectations for the modern workplace are changing … and they’re changing rapidly. You need to prepare for an environment that fosters collaboration, innovation, and flexibility. This is the environment where people with thrive, and you’ll reap the rewards when you see IT making an impact on employee satisfaction and business goals.

Sounds simple enough, right? It’s easy to talk about a future, ideal state, but how do you get there? Luckily, we’ve worked with several organizations to help them better understand end users and overcome roadblocks.

You can discover how to become the center of change in your organization at Citrix Synergy 2016.

Join our 90-minute interactive and hands-on workshops to learn how to gather insights and put them into action. Space is limited, so add this session to your Synergy schedule today!

SYN116: Workshop: How well do you know your end users?
May 25th 1:30 – 3:00pm, Murano 3301A

SYN117: Workshop: How well do you know your end users? (Repeat)
May 26th 9:30am – 11:00am, San Polo 3504

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