“Biz Apps” are described as lightweight business applications that perform specific business functions or transactions. These apps are typically delivered via web browsers or mobile devices. This results in lower support cost and increased productivity (for both the company and the customer).

Tune into our CEO Kirill Tatarinov’s recent TechTarget interview discussing his passion for Biz Apps.

In the future, these Biz Apps will be context and location aware. In fact, many will connect to IoT (Internet of Things) devices and may not even have user interfaces. Business transactions will be triggered by NFC readers, beacons, and/or geolocation of the user.

For instance, let’s explore how a modern consumer loyalty app might work in a retail environment.

Octoblu Retail IoT Demo

Citrix is well-positioned to deliver these Biz Apps of the future, today. The Citrix Octoblu IoT platform already supports NFC readers, beacons, and geolocation from XenMobile apps. Octoblu also includes SDKs and APIs to allow developers to build their own IoT-powered Biz Apps. Many other IoT devices are already supported by Octoblu including: lighting, sound systems, displays, kiosks, thermostats, security doors, etc.

Imagine if your customers could shop at your store and simply walk out with their merchandise without standing in line at a checkout counter. Using Citrix Octoblu, we built a proof-of-concept in 1 day that allows you to add items to your physical and mobile shopping cart simultaneously. Shoppers simply tap their mobile device on an NFC reader to pay the bill on their way out of the door! Here’s a quick video to demonstrate how our IoT checkout biz app works.

Imagine being able to display targeted advertisements to shoppers on big screen displays or change prices on e-ink price tag displays or play preferred music on the overhead speakers for loyal customers. We have built these proof-of-concept IoT demos as well. If you are interested in learning more about these demos, send me an email!

We hope that you can join us in person at Citrix Synergy, May 24-26 in Las Vegas, to experience Octoblu in person in the demo sandbox!

In the meantime, stay tuned for more posts demonstrating how Citrix Octoblu can automate workflows involving XenApp, XenDesktop, XenMobile, StoreFront, ShareFile, RightSignature, Director and NetScaler! And, please feel free to signup for Octoblu services and start automating your business processes today!

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