You’ve thought about it—but haven’t made your move.

It’s no secret that companies the world over are facing a shortage of certified IT professionals—and they are willing to pay top dollar for candidates who know their stuff.

That could be you.

Investing in yourself and your business by earning Citrix credentials in Networking, Mobility or Virtualization is easier than you think – and the proven ROI? Well, the numbers speak for themselves.

For the third year in a row, Global Knowledge has ranked Citrix Certified Professional – Virtualization (CCP-V) among the top 15 highest paying IT certifications for 2016, laying claim to an average salary starting at $102,138.

Plus, the path is paved with incentives: partners who get certified are eligible to earn significantly more through Citrix Advisor Rewards (CAR) and Opportunity Registration. Certifying also increases your visibility with inclusion on the Citrix Partner Locator.

If the money doesn’t talk, check out the walk: Certification holders tout some of the highest job satisfaction rates in the profession. Why? Citrix Certification builds your personal brand and equips you to meet client demand.

And that demand is rising fast.

Eighty percent of mid-market companies have increased their IT budgets and are investing in software tools, security and cloud services, as well as new equipment and services. The fact is that they want to grow their businesses. Partners need to deliver on the value that customers need, and that comes down to one simple tenet: education

Teach it— and clients will come.

Educated customers consistently spend more on core services and products. As a certified associate, professional or expert partner, you will have the real-world skills and experience required to deliver successful Citrix solutions – and form better working relationships for the long haul.

A whopping 93% of Citrix education enrollees said they became more effective in creating solutions for their customers. That’s the cornerstone of successful long-term relationships.

How long does it take?

Unlike competitor programs, Citrix understands that value is driven by competency over quantity—which is why we value real world experience over hours spent memorizing test material. The best way to prepare for your Citrix certification is to have six months on-the-job field experience under your belt prior to sitting for the exam. We also recognize that individuals learn differently, so as you bring on new employees and look to build skills, training is always available.

For those already well-versed in creating solutions for clients, it may only take a few weekends to get ready. Others have successfully attained associate to expert level certification in 18 to 24 months. However, because we have world class training, even IT professionals with no Citrix experience can attend the recommended training and then obtain hands-on experience in their home labs. 

Upping the Ante

What if you or your team have already gotten certified—maybe even to the highest level in your technology? The answer is, simply, you’re good at what you do. 

How do you become known as the best?

The answer: specialization.

When you’re facing competition from other partners, who might have deeper pockets and more resources at their disposal–across your marketspace, you need a way to flag down customersand still stay profitable.

The Citrix specialist badge on your website and marketing materials signals to clients that you are among the Citrix best of breed— and have the tried and tested skills to get the project done right—the first time. Being a Citrix Specialist gives even skeptical new clients the confidence to talk to you in the first place and keeps old ones coming back.

Certified partners earn more; specialists earn the most. On top of the financial incentives for certifying, specialists get additional upfront and impressive back-end rebates—not to mention access to services center, priority ranking on the Partner Locator and a deeper relationship with internal sales teams.

Don’t leave money on the table. Learn more about the perks by visiting our Citrix Partner Incentives desk.

Once you’ve picked your target competency, here’s what you’ll need to do next:

  1. Get your certificate of completion after taking the free online E-Learning courses. 
  1. Everyone has customers who are happy with the job they’ve done. Get clients to submit a brief customer validation affirming your performance.
  1. Pass the practicum. This lab represents the biggest investment in time and training. Candidates have to demonstrate competency by cracking a real-life case and implementing a solution in a virtual environment.

Specialization was the right choice for Patty Paustch, President of tech consulting firm Envision, because it was about more than just taking a test or checking a box—it measured her teams’ ability to solve real world problems:

Everything they learned through the practicums could be applied to real life. It made them better. I hear that as Citrix saying ‘we’re here for the long haul, we want good clients.’ They don’t want to just pound their chest and say ‘our partner has a hundred certified XYZs.

The Bottom Line: If you’re considering certifying multiple employees across several technologies, the cost of certification and specialization is negligible—and is ultimately an investment that Al Taylor, Founder of UK-Based Cloud DNA, says “paid itself off many times already.”

Cloud DNA’s specialization designation attracted a modest, mid-market company that in turn opened up a huge pipeline of visibility to new customers. And once you become a client’s trusted advisor, they don’t go to Google when they want to upgrade. “They pick up the phone,” Taylor says, “and say ‘Al, we’re thinking about going platinum, what do you think?’”

Are we there yet?

You may be closer than you think to having all the certifications needed to specialize. Review the nuts and bolts of requirements and benefits by visiting Citrix Specialist and check your current certification status by using the Specialist Progress Manager Tool. Remember: the individual that takes the practicum must also be certified in the same technology area. Learn more at Citrix Specialist competencies.

Explore training, certifications and more by visiting

Stay in touch!

Follow @CitrixSpecial for the latest news about Citrix Specializations.

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