Let’s talk about workspaces. Over the years, the term has changed. We’ve called them virtual workspaces, mobile workspaces and now, digital workspaces, but all of these are talking about the same idea. It’s the transition from the traditional business desktop to the new business workspace–with the apps and data people need to work–accessible from any device. 

A shift to workspaces: real business impact

Citrix customers see this shift to workspaces as driving digital business transformation.; enabling people to work better, on their terms, drives significant and immediate improvements in workforce productivity and collaboration. Empowering people to be “locally” mobile can reduce real estate costs by 30 percent, and reduce HR retention costs, because people are way more satisfied. Protecting apps and data, rather than devices, can also improve security and risk detection and response. The business impact of workspaces is real.

Leadership in digital workspaces

At Citrix, we understood the value of the workspace long before it became the latest hot industry term. In fact, we introduced the industry’s first solution for workspaces, Citrix Workspace Suite, nearly two years ago in 2014. Customers told us they needed a single secure way to deliver Windows, mobile, web and SaaS apps and data to tablets, laptops, desktops and smartphones.

Our complete workspace solution broke new ground by combining all required market-leading technologies in one integrated product, including enterprise mobility management, VDI, Windows app delivery, enterprise file sync and share and application delivery networking. We made sure this digital business workspace solution provided all of the resources people need for their office on-the-go.

After all, imagine how ridiculous it would be if you could only use certain apps and access only a portion of your files, or not be able to print documents for clients. If anything vital is missing, you still have to go back to the office and your old business desktop, which wastes time, and defeats the core purpose of business mobility entirely. Yet with competitor workspace offerings, those are exactly the compromises they force you to make, which is why #EveryoneUsesCitrix.

Customers drive demand for a digital workplace

The response to Citrix Workspace Suite has been terrific, helping customers like Baloise, a growing financial services firm, implement a digital workplace strategy that enables their people to deliver a premier customer service experience from virtually anywhere. People are more engaged and customer satisfaction is up – exactly the kind of great business outcomes our customers expect.

Baloise is just one example of the Citrix Workspace Suite momentum that has been accelerating over the past 12 months. In fact sales of Citrix Workspace Suite reached almost 20 percent of new product licenses within the Workspace Services business in Q4 2015, more than double the rate from a year ago. That’s growth of more than 100 percent year over year. More evidence that #EveryoneUsesCitrix and increasingly for workspace solutions – mobile, digital, virtual, secure and of course personal.

Look for more digital workspace stories in the weeks and months to come.

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