Reasons for becoming a Citrix Specialist may vary from one partner to another, but after you earn that badge, the fast lane to business growth is wide open.
Here’s a perfect example:
Corporate Solutions Middle East, a Platinum partner with four specializations, grew 35 percent in 2015. Specialist designation is playing a decisive role in this double-digit growth in four ways:
- The partner is having notable success selling and implementing Citrix Workspace Suite, which requires cross-portfolio expertise in virtualization, networking and mobility.
- Solutions Middle East can address customer demand for a single, consolidated IT solution.
- Working with different verticals, Solutions Middle East recently won multiple large-value deals. Executive Director Asad Siddiq said, “These are some of the biggest Citrix projects in the region to date, and our Specialist status was critical to winning these deals.”
- Thanks to its Citrix expertise, Solutions Middle East often assists infrastructure partners and Citrix OEM partners with major implementations.
Opportunities in standalone networking
Currently, about three-quarters of the partner’s business involves Citrix virtualization and mobility. In contrast, public cloud services have not yet gained traction in the region due to security concerns, although private clouds are popular.
Beyond virtualization and mobility, Solutions Middle East is targeting standalone networking projects, and is building a new practice around NetScaler.
“NetScaler has traditionally played a supporting role for XenApp and XenDesktop implementations. However, we see tremendous opportunity to deliver Citrix networking on its own,” he said.
Armed with Citrix training, helpful partner resources (marketing materials, a local Citrix team) and a 15-year relationship, Solutions Middle East has already grown its business significantly.
“Now that we are specialized, our long-term goal is to translate regional success into a global presence, especially in Europe and the United States,” Siddiq concluded.
|Fast facts on Solutions Middle East
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