We’ve had some great feedback from our partners and sales teams about Citrix Summit 2016.

Thank you for taking the time to complete the post-event survey. It was great to read the many positive comments about what you liked best about the conference—the focus on core products and the emphasis on partner relationships were the two most mentioned—and we appreciate hearing your suggestions for next year.

Partners agreed that breakout sessions, taken together, provided excellent insight into Citrix strategy for 2016. Individually, they offered an opportunity to focus on new features and products from both a sales perspective and the technical side.

Watch the top most-attended sessions from Summit 2016.

Though there were four distinct tracks, all with in-demand topics, the top sessions fell loosely into two groups: competitive selling and core product technical deep dives.

Remember that all of these sessions are available on demand on Citrix SalesIQ beginning February 8; keynote videos and speaker presentations are available now, also on SalesIQ. Whether you want to revisit key points or weren’t able to join us at Summit, be sure to take advantage of this excellent resource.

Top 4 competitive selling sessions

SUM102: Winning against VMware presented by Thomas Berger, senior architect and Vishal Ganeriwala, senior director, technical marketing, Citrix.

Competitive selling was one of the most popular topics at Summit, so it’s not surprising that this session was the most attended at the conference. Presenters focused on the key differentiators between Horizon and XenApp/XenDesktop and offered tips on how to incorporate those factors successfully into a sales conversation.

SUM104: Better Together: Citrix and Microsoft, what you need to know presented by Gabe Carrejo, principal product manager and Daniel Feller, lead architect, Citrix.

The Citrix/Microsoft partnership is just as strong and relevant 25 years after it first began and the ‘Better Together’ story is getting even better with Windows 10, Office 365, and Azure RemoteApp for organizations of any size. In this session, both partners and sales teams learned how to showcase how XenApp extends Microsoft solutions and how Citrix is an imperative piece of any app and desktop delivery solution.

SUM108: Beating the NetScaler competition presented by Colin Christy, principal systems engineer, Rick Davis, principal systems engineer, Graham Melville, senior director, product marketing, Delivery Networks and Marissa Schmidt, director product management, Citrix.

This popular session used customer examples to illustrate why NetScaler features and capabilities outperform the competition by up to 4.8 times, and why customers prefer NetScaler—a leader in the Gartner Magic Quadrant for Application Delivery Controllers—for scalability and advanced feature sets.

SUM118: Positioning and selling Citrix Workspace Cloud presented by Troy Hanson, director, Americas Readiness and Tom Reed, manager, Americas Readiness, Citrix.

Which customer use cases align with which Workspace Cloud subscription packages? When do you use Workspace Cloud services to “land” vs. “expand”? Troy and Tom covered all this and more in this core foundational session, which also highlighted value propositions and business benefits of each subscription package, and identified customer segments and profiles that are ideal matches to Workspace Cloud management and delivery approaches.

Top 4 core products sessions

SUM201: XenApp and XenDesktop tech update presented by Daniel Feller, lead architect, Citrix.

This session was repeated and had record attendance both times, so it’s clear Dan did an excellent job explaining the latest sizing and density recommendations as well as updated best practices and design guidance for XenApp and XenDesktop. Dan also shared insights into how XenApp scales on XenServer, Hyper-V and vSphere, and how Citrix can optimize Microsoft Skype for Business. 

SUM217: Deployment best practices for all the newest XenApp and XenDesktop HDX technology presented by Allen Furmanski, senior product marketing manager and Mayunk Jain, senior technical marketing manager, Citrix.

Rapid innovation in features and functionality made 2015 a great year for XenApp and XenDesktop, and partners jumped at the chance to review deployment best practices for some of the latest HDX features and to learn the best scenarios for new Framehawk and Thinwire technology as well as how to integrate XenApp and XenDesktop with the latest Unified Communications solutions like Skype for Business.

SUM208: Important XenApp and XenDesktop security considerations presented by Andrew Baker, senior architect and Martin Zugec, architect, Citrix.

Security was a huge topic at Summit this year. As customers demand higher and higher standards, it’s more important than ever to understand how to secure network traffic, protect data and manage access for your customers. This session featured Citrix Consulting’s best practices for securing XenApp and XenDesktop deployments and tips for quickly and easily identifying and mitigating security risks.

SUM140: NetScaler and CloudBridge for delivering the Citrix Workspace presented by Jeff Sani, senior systems engineer and Steve Schall, principal product manager, Citrix.

With the introduction of Citrix Workspace Suite, NetScaler and CloudBridge SD-WAN have become an integral component of every enterprise Citrix deployment.  This session explored the key differentiators offered by NetScaler and CloudBridge SD-WAN to support XenApp and XenDesktop, and discussed how NetScaler provides better security and scalability for large mobile device deployments with XenMobile.


Access these sessions and dozens more on-demand at Citrix SalesIQ with SummitToGo. The SummitToGo Guide will help you create your own agenda (including the General Session and Tech Talk keynotes) to share with your team and align to Citrix business strategies for 2016 success. And please be sure to save the date for Citrix Summit 2017, January 9–11 at the Anaheim Convention Center in California.

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