There’s incredible momentum behind Skype. It started with the installed base of Lync, which has over 100 million users and 79 percent of U.S. enterprises currently using or planning to deploy it for telephony.

Combine that enterprise presence of Lync with the ubiquity of Skype, which sees 50 billion minutes of traffic every month—one third of the world’s long distance traffic (from Zig Serafin’s blog), and it’s plain to see that the ability to deliver a great Skype experience from your virtual app or desktop is an absolute must-have.

If you’ve been following Derek Thorslund’s blog posts at all, then you’ve seen the steady progression of our partnership with Microsoft around optimizing Skype for Business when delivered as a virtual app or as part of a virtual desktop. You can read about all the innovations, architectural achievements and features here.

The collaboration resulted in a solution that garnered this comment from Brad Anderson, corporate VP of Microsoft:

Citrix Skype for Business VDI

All that is well and good, but what does it mean and what is the actual experience? More importantly, how does it compare to a “normal” Skype deployment, and how does it compare to the competition? Well, we put together a little video to show you how and why it works.

Credit goes to Dan Feller for setting up all the different environments and producing the video. I’d also like to thank him for ingeniously pointing the camera at a high motion video of a rocket launch instead of having an awkward “fake Skype call.” 🙂

One thing everyone should take away from this short demonstration is this: we set a very high bar for ourselves at Citrix when it comes to innovation in this area.

First, our objective is always for the experience to be “as good as a local PC, if not better.” So, as you’ll see in the video, we’ve equalled the performance of Skype running on a local PC, but with all the advantages of security, centralized management and diverse device support that you expect from Citrix. The competition can’t match the experience, regardless of the device. I guess that’s why #EveryoneUsesCitrix.

Second, we always strive for the best user experience at the lowest total cost, like we accomplished with Thinwire.

This is a tremendously important part of our differentiation, and something that our competitors try to hide, because their protocols tend to chew up network and server resources. Our approach adds no overhead above the native Skype traffic, and saves money on server resources by offloading the multimedia work to the client.

To net it all out: Skype is the fastest growing unified communications solution in the industry. Everyone wants unified communications. If your virtual app or desktop delivery solution can’t handle Skype as well as Citrix, why would you even consider it?

This is just one more proof-point–in an ever-growing list–that our pace of innovation at Citrix is at an all-time high, and as we get rolling in 2016 we can’t wait to share more.