Did you know that YouTube is one of the most popular search engines in the world? And, did you know that producing a video doesn’t have to break the bank? In fact, did you know that Citrix has pre-produced marketing videos for our Service Provider partners to use?
I know some of you are probably thinking, “Videos? Great content marketing? Seriously?” You’re probably also thinking, “Videos = YouTube = cat videos.”
Not so fast. According to Forbes, content marketing is becoming more and more visual and videos are leading the way:
By 2019, it has been predicted that 80 percent of all Internet traffic will be to videos. That figure would be 64 percent higher than 2014 … and a significant portion of the growth will probably occur in 2016.
(Excellent read: 5 Visual Marketing Trends That Will Dominate 2016, Forbes, 2015)
Don’t fall behind: start using video to market your hosted services today
Branded video content will become the lifeblood of the modern digital marketer.” – Jayson DeMers, Forbes.
80% of all Internet traffic will lead to videos by 2019. You don’t want to be playing catch-up; instead, stay ahead of the curve and start creating strategic branded videos now.
Wondering if your target buyer even watches videos? According to HubSpot, the answer is likely “yes”:
- More than 80% of senior executives watch more online video today than they did a year ago.
- 75% of business executives watch work-related videos at least weekly
- 54% of senior executives share work-related videos with colleagues at least weekly
- 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video.
Source: 25 Video Marketing Statistics for 2015 [Infographic], HubSpot
Having high quality videos doesn’t have to break the bank
Hopefully, these statistics have convinced that you need videos. I’m sure, though, that dollar signs are popping up in your head as you think about working with an agency to create high-production videos.
At my former company, we had $0 allocated towards creating videos. We borrowed a digital camera from another department, and when that wasn’t available, we used our phones. Many of the videos we created were of live product demos – there was no teleprompter, the camera was shaky and our speakers stumbled over their word sometimes, but that didn’t matter. What mattered is that our audience loved the videos! They found them to be extremely authentic and educational.
This Video blog post explains how to use an iPhone and $100 in upgrades to create a great video without breaking the bank.
Example: Alternative Networks demos the Citrix X1 Mouse while talking about and demoing their Citrix-based hosted service at the same time (https://youtu.be/xUujgwTbfY4)
Focus on business benefits and technical demo videos to market your hosted services
Technical demos of your hosted services, business benefits of your hosted services, real customer testimonials, supporting data/reports, live events–there is no shortage of topics for videos, but if you have limited resources, focus on creating videos that highlight the business benefits or show real technical demos of your hosted services.
Get started with 2 Citrix Service Provider video resources
Released at Citrix Summit 2016, we have a brand new, turnkey marketing video for you that explains the business benefits of hosted apps and desktops to a the business buyer of an SMB audience.
This video is not Citrix-branded. In fact, if you are a current Citrix Service Provider, we will brand the video with your brand for you (for free). Once customized with your brand, this video is 100% yours to use on your website, on social media, in blog posts, at live events, etc. To request to have the video customized, please send a high resolution version of your logo along with the URL that you’d like to appear at the end of the video to firstname.lastname@example.org.
For the creation of technical videos, we have the Desktops-as-a-Service and Hosted Workspaces Demo Guide for you. This guide walks you through how to create an effective executive briefing center-style technical demo that will resonate with your technical buyers. To accompany this guide is a sample demo video (feel free to use it with customers) to help you visualize a successful demo flow.
These resources are for YOU. Use them to get started with a greater video strategy.