Twitter Pic of the Day
(I mean, really, how great is that shot up there?!)

Fun with MiniFigs! Partners are putting their own spin on custom Citrix Lego mini-figures—Citrix Summit 2016 kicked off with 5,000 of these unique characters, which attendees are building from parts at The Citrix Booth Experience. (More on that later.)

Partners and sales teams are building a lot of other things at Summit, too, including new relationships and a plan for success in 2016. So much happened today: let’s take a look at the highlights.

Talking Tech

As Senior VP and Chief Marketing Officer, Tim Minahan, said in this morning’s Tech Talks keynote, “if yesterday was about focus and growth, today is about innovation.”

Citrix executives took the stage to share their excitement—and some great demos—for the product advances that will help partners nail the go-to-market strategy in 2016, from even closer alignment with Citrix partner, Microsoft (and the chance to capitalize on Windows 10 momentum), to future-proofing browser-based app delivery with the new Browser App Service. As Tim said, the market is primed for growth, and Citrix is well-positioned to capitalize on it.

But I think the best part of today’s keynote was our partners’ enthusiasm for everything happening onstage. They did such a great job telling you about yesterday’s General Session, I thought I’d share their reactions to today’s Tech Talks keynote in their own words:

Building a better you: partner resources at Summit

How much of a hit are the Citrix Lego mini-figures?! (Totally rhetorical question, dontcha know.) Collecting the parts to build their own custom minifigs in The Citrix Booth Experience has become kind of an obsession with partners and sales teams this week. The #CitrixSummit Twitter feed is blowing up with minifig selfies. Here’s my favorite—hipster Jesse Lipson, corporate VP and general manager, Cloud Services:

Jesse Lipson.jpg

While collecting their heads, legs and accessories, everyone is also learning about new Citrix products and use cases in the Demo Stations, and getting advice on sales, verticals, partner programs and technical issues at the Ask the Experts Bar. Believe it or not, minifigs are NOT the hottest thing about The Citrix Booth Experience! There are so many valuable resources here: the booth is open Wednesday from 12:00 to 1:30 p.m., so be sure to stop by if you haven’t already.

The Certification Center has been busy, too! Remember, Partners get one free certification exam during Summit (a $300 value), so open some doors to advancement or take the next step toward Citrix Specialization. The Certification Center also features a test prep hall with self-paced online courses and prep guides, so you can get ready for your exam in peace and quiet. Partners seemed most interested in the associate and professional NetScaler exams today; Wednesday hours are 12:00 to 7:00 p.m., so be sure to schedule your free exam before you leave Summit.

Honor our innovative partners

Don’t forget: today at 6:00 p.m. is the deadline for voting for the Citrix Innovation Award for Partners winner, which means there are just minutes left. It’s an honor just to be nominated—Forthright Technology Partners, Gotham, and Kelway represent the most groundbreaking work that our partners have done for our end-user customers—but there can be only one winner. Be sure your voice is heard and vote, either through the Summit Mobile app or online. The winner will be announced during tomorrow’s Closing Keynote, which begins at 11:00 a.m. in the MGM Grand Garden Arena.

Looking ahead:
Diversity in Technology and Partner Appreciation Party

I’m headed to the Diversity in Technology session and cocktail reception, in Premier 313 from 5:15 to 6:45 p.m. It’s going to be a great panel discussion moderated by Jennifer Krystofiak, Citrix senior manager of Worldwide Channel Development. Afterwards, we’ll have the chance to talk about how diversity brings huge benefits to organizations as well as network with a global community of partner organizations. I hope to meet you there.

Then, it’s the party we’ve all been waiting for—Goo Goo Dolls will be headlining the Partner Appreciation Party, beginning at 7:30 p.m. in the MGM Grand Garden Arena. Come for some great music, drinks, dinner and some super-special #CitrixPartnerLove. See you tonight!

And, follow me on Twitter  to stay up-to-date on Summit

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