Dateline: Citrix Summit 2016

Summit is finally upon us and I couldn’t be more excited to welcome our partners as we meet to kick off a fantastic year together! The energy of this event is electric; we’ve got a lot to dig into with keynotes, meaty breakout sessions and not-to-be-missed networking events. What I want to share with you is a deeper look at what is happening this week and ways that you can take advantage (in some cases, even if you can’t make it here in person).

We’ve designed Summit to be the most valuable enablement event of the year for you. Be sure to build these elements into your agenda.


If there’s one thing to make sure you attend, it’s today’s keynote addresses being delivered by Bob Calderoni (Interim CEO and President), Carlos Sartorius (Senior Vice President of Worldwide Sales and Services), and Kimberly Martin (Vice President of Partner Strategy & Sales). They will discuss our strategy for 2016 and the growing business opportunities for partners supported by the next wave of Citrix innovation. For our partners who can’t be on-site at Summit this year, today’s General Session and Tuesday’s Tech Talks are streaming live – you don’t want to miss a word.

The Citrix Booth Experience

For me, some of the most valuable information available at Citrix Summit can be found by taking a deep dive into products, solutions, and partner programs at the Citrix Booth Experience. Visit the Demo Stations where we are showing different ways to engage with Citrix technologies that unite secure application delivery, networking, and cloud data services. And if you need any help with your next engagement, from landing the deal to implementing the solution, check out the Ask the Experts Bar where resources from Sales, Technical, Marketing, and Partner programs are all available.

Solutions Expo

You should also stop by the Solutions Expothe heart of Summit. It is an extensive technology expo that highlights the newest and most innovative complementary solutions from strategic ecosystem partners. And make sure you explore the new Citrix Pavilion to discover innovative tools and meet the teams who work behind the scenes to help you succeed at every level.


One of the greatest benefits of Summit is the ability to network and engage with your peers, Citrix sales teams and industry thought leaders from around the world – an opportunity to share best practices and cultivate valuable relationships. New this year, Territory Time is organized by region to connect with peers and team members from your area. Don’t forget to stop by the Event Connection Lounge where you can arrange face-to-face meetings in a comfortable space. Take this opportunity to meet with Citrix sales team members and other partners who are already active in the mid-market space. I’ll be spending a lot of time there myself!

I hope you enjoy Summit and that you make the most of your time in Las Vegas. I would love the opportunity to say hello and learn more about your Citrix business plans for 2016. Even if we don’t connect at Summit, I am very interested in hearing from you personally. If you have time, please reach out via direct message on Twitter.

Enjoy the event!

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