Keeping your eyes on the prize is the type of focus required to succeed in any competitive endeavor.

Recently, Citrix announced a number of moves to focus our business on the products our customers are demanding, while divesting the company of some that aren’t core to Citrix goals. The announced changes make the company more agile and better able to invest in our core products.

The question a partner might have: Are these changes good for me and good for my customers?

The answer is YES!

Citrix is the leader in secure application and data delivery – across device types, on-premise and across cloud platforms. This is a unique value proposition, and it is where we are putting our time and effort.

This increased focus means real opportunity for our partners in terms of new customer acquisition and a growing opportunity for ongoing services in support of critical customer solutions.

It should be no surprise that our renewed focus on core products is a key element of the upcoming Citrix Summit, being held in Las Vegas, January 11-13, 2016.

Executives including Bob Calderoni, Executive Chairman, Interim CEO and President; Carlos Sartorius, Senior Vice President Worldwide Sales and Services; and Kimberly Martin, Vice President Partner Strategy and Sales will be on hand to detail plans for 2016 that are sure to excite partners and customers alike

Share what’s on your mind; we’ll share what’s on ours.

We know you have questions and we want to answer them.

Tell us what’s on your mind here and we’ll address your thoughts on stage and in our breakout sessions at Summit.

We also have some big things to reveal in terms of new tools and information to drive your Citrix business in 2016. You’ll find much of that information in separate tracks dedicated to technology specialists, sales and marketing professionals and Citrix Service Providers.

Even if you have attended a number of Citrix Summit events in the past, this is one not to be missed regardless of your partnership type, level or your role in the business. Together we are setting course on dramatic growth and success for your business, for our shared customers and for Citrix.

Be sure to join us. If you haven’t already, register today.

See you in Vegas!

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