I recently took three Pragmatic Marketing certification courses. In the Foundations course, the instructor asked us to shout out a definition of marketing. The most common response was “The Four P’s of marketing” which are “Product, Price, Place, Promotion.”
If you’re a Citrix Service Provider, you may be familiar with this very basic definition of marketing, but realistically, you need help putting a real marketing plan in place. And that’s OK!
To successfully market your hosted services offerings, you must have a plan.
2016 is the year to grow your hosting business, and at Citrix Summit 2016, I’m excited to help you move beyond a repository of marketing tips and tricks and start executing on a real marketing plan.
Attendees of SUM180 in the Citrix Service Provider Track will get first access to a prescriptive, sample three-month marketing plan – built specifically for Citrix Service Providers. SUM180 will break down the elements of this plan.
A solid foundation.
The foundation of an awesome marketing plan is built on two key items: 1) Knowing who your buyer (or buyers) is 2) Creating clear messaging for those buyers. In SUM180, you’ll learn how to identify where the market momentum is for hosted serves and how to create clear, targeted messaging that can be applied in your business to attract new buyers and expand opportunity with existing customers.
Integrate savvy marketing tactics into your plan.
Once you’ve defined your buyer(s) and created clear messaging, you need to start thinking about how to get the word out to increase your sales pipeline. Whether it’s a customer presentation deck for your sales team, an email marketing campaign, videos, blog posts, social media or a live event – you will already have your messaging in place, so you just have to figure out how to make it come to life. In SUM180, I will walk you through proven marketing tactics like the ones I just listed and show you real examples from your Citrix Service Provider peers who are already finding success.
Turnkey Marketing Resources for Citrix Service Providers
Think you don’t have the time to write and create all of this content and marketing activities from scratch? As we talk through each marketing tactic, we will point you to turnkey Citrix Service Provider marketing and sales enablement resources. From a Desktops-as-a-Service Messaging Source Doc, to an email nurture series, and more, these resources will make it easier for you to execute your marketing plan.
Win a free marketing consulting session with the Citrix Service Provider team!
I’m excited to say that attendees of this session will have the chance to enter to win one day of free marketing consulting with members of the Citrix Service Provider team. The winner will be drawn following the close of Citrix Summit.
If you’re interested in growing your marketing expertise, please plan to attend the session in the brand new Citrix Summit Marketing Track.
I’m looking forward to meeting you! Register for Citrix Summit 2016 today.