Try to buy and use typical enterprise software today, chances are you’ll be using a transaction and implementation model that’s over 20 years old…
…a model where you pay a lot of up-front money for a license that will also imply you to buy hardware on which to run the software, to hire talented staff to install and maintain it, and to shift all of the risk for a successful implementation to … you.
Here at Citrix, we’re changing that single-option approach. While examining different buyer needs and use cases we found that some customers still require the traditional software purchase model.
But it turns out that many other customers now prefer vastly different financial and delivery/consumption models.
To meet these needs, Citrix has re-tooled our company to deliver software in new ways, depending on customer needs, financial preferences, regulatory restrictions, and technical ability/depth. The approaches range from the traditional enterprise software model, to a simpler hybrid delivery model, to fully outsourced hosted services delivery.
- The Traditional option: For the Do-it-Yourself customer – usually larger firms with sophisticated IT staffs, this “traditional” software approach still works. You buy a one-time perpetual license (with a modest annual maintenance fee) and you’re in 100% control of the software, how you want to configure it, whether-or-not to upgrade it, and how you choose to account/amortize it. The industry has used this model for decades… but there are now other options that fit specific use-cases better.
- The Hybrid option: For less technical customers, Citrix now provides a hybrid delivery / consumption approach, using our Workspace Cloud platform. From a technology perspective this delivery method differs from the traditional: Many (but not all) of the Citrix software components are now operated as-a-Service by Citrix, and pre-integrated in a cloud control plane. In some cases customers still install and implement some critical virtual software components; in others, the SaaS model is all the customer needs. Here, there is much less for customers to install/operate/maintain, and all Citrix components are automatically integrated and updated. And from a financial perspective, this –as-a-Service approach is sold on a subscription basis, so that finances shift from capital to operating expenses.
- The Hosted option: Finally, for smaller customers who may have little-to-no technical depth (or, for those that do not desire to invest in owning technology) Citrix offers 100% fully-hosted options (i.e. Desktops-as-a-Service or DaaS) through its Service Provider partners. In this instance, the entire portfolio of Citrix products are available as third-party fully-managed services – with nothing for end-user customers to install, integrate or maintain. And these software-based services are available at a simple per-user per-month subscription basis – a simple financial OpEx model.
Cleary, one-size-does-not-fit-all when it comes to the use of modern software. Here at Citrix we’ve been hard at work developing alternate delivery models to fit the specific customer needs in this new era of software.