2015 has been a year of change at Citrix and a year of revolutionizing the way we do business with our partners in particular.

As an organization, we’re passionately devoted to deepening our relationship with our channel and have been privileged to drive some amazing new initiatives in partner enablement and marketing as part of our commitment to partner success. We’ve mixed things up and created new foundational pieces like never before – in ways that are simple, intuitive and easy-to-find – fresh ways to nurture your success.

Simply put, we are all about helping you build your Citrix business, and enabling your partner journey! To that end, we’ve created a number of resources and tools to simplify the path to success as a Citrix partner including:

  1. Partner Learning Paths: On-demand learning paths spanning Citrix programs, solutions and platforms provide easy to navigate learning for everyone in your organization regardless of whether their role is sales, presales technical or marketing – plus a new learning path for Citrix Service Providers Found on Citrix SalesIQ, Partner Learning Paths are the best way to refresh your knowledge or get a new employee up to speed and ready to drive business.
  1. Partner Guides: Available for XenMobile, NetScaler, Virtualization and ShareFile, with exciting evolutions to come, Partner Guides provide everything you need for success in one place, detailed with how and when to leverage each resource. These guides continue to be updated based on proven successes, product roadmaps and industry trends. To subscribe for updates or download your Partner Guides, head to Citrix SalesIQ today.
  1. Citrix Channel News: A monthly partner webinar series complementing our Citrix Partner News email. Designed to keep our partners informed and for two-way communication, Channel News also gives partners live access to our top executives and transparency on programs, products and trends. The live monthly event also provides us the ability to connect with you more frequently and incorporate your feedback in our development plans. Check out the details of upcoming episodes.
  1. Partner Marketing: We have been tightly tailoring our marketing campaigns this year, focusing on opportunities that are top of mind and high priority in the industry. We have ensured that all of the tools and resources have prescriptive guidance to set our partners up for demand generation success. We have been excited by the uptake of our new campaigns that you can check out here.

So, what’s the next step on your partner journey? Summit 2016 – definitely!

The evolution of our channel programs has been a series of stepping stones on the road to what will be an even more rewarding program than ever before, Citrix Summit 2016.

We’ve closely examined every element of previous programs to discover how we could bring even more value to partners. We’ve conducted various surveys to collect partner feedback – and we’ve re-imagined Summit with your needs, requests and business requirements top of mind.

New session tracks, interactive training, more networking = greater alignment

Based on your input, we have baked in more time for networking, more time to get hands-on workshop style training, and the ability to attend the same professional skills development sessions as our own sales team.

To align focus, each session went through what we like to call the “partner shark tank” – rigorous consideration with sales and partner feedback – to bring together the right presenters with the right content to drive the best opportunities on your partner journey. 

This fast-approaching Summit also brings with it a new marketing track to further enhance your ability to build demand and develop opportunities and build on the momentum you have kicked off in 2015. Re-imagined technical sessions are modeled on how we train our own technical staff and we’re ensuring the sales content always speaks to the opportunity, with use cases and explicit opportunities to track to throughout the year.

The bottom line – each session is being built making sure there is a dollar sign at the end of it that is attainable by our partners.

Next level build strategyRegister Now Citrix Summit 2016

What am I getting most excited about, and think you should too? Our up-leveled build strategy.

In 2016 we’re taking strategy-building to the next level with the introduction of an easy-to-execute action plan to help you build your custom soup-to-nuts strategy that’s in lock step with ours. Each partner will leave with a my.go.do plan in hand so that, when you leave the event, you have a very clear understanding of what you need to go and do to be successful in 2016 – with Citrix.

This – and so much more – make for an event you can’t afford to miss.

Register for Summit now and join us on the exciting quest to build greatness together in 2016 and beyond.

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