Think back to the last time you went shopping. For me, it was lunch on Sunday. I went to a local grocery store and started wandering the aisles to figure out what I was in the mood for; I could pick up ingredients and make something or I could grab a pre-made burrito. But then, it happened. I stumbled across a sandwich counter that had all of these great hot sandwiches; my brain said, “Yes! This is it!” I ordered a fresh meatloaf sandwich and it was fantastic!

This situation isn’t unlike what it’s like to be in IT. Let me explain.

For every IT initiative, there are myriad ways to solve it. Let’s look, for argument’s sake, at a hypothetical organization getting ready for the upgrade to Windows 10. They have lots of Windows 7 or 8 devices and must begin the painful task of updating them. They have many options at their disposal. They can use traditional desktop management tools for the update, they can decide to slowly migrate at PC refresh time, or they can look at a desktop virtualization solution, so that they can provide Windows 10 to all of their workers immediately, regardless of the device they are using.

For the sake of conversation, let’s say the organization decides to go with desktop virtualization, as this type of solution will bring many additional benefits, such as improved security, increased productivity and decreased costs.

However, when moving to a virtual desktop environment, IT organizations have a lot of questions to ask themselves: Which platform will I use? Which hypervisor? Do I want to provide desktops and apps from the cloud, on-premises, or a hybrid solution? Which cloud? How about storage? And, now that I am thinking about it, do I have the expertise and skills to design and implement this new solution? And, really, how will this impact my employees and other worker who will be using the new solution?

These are not easy questions and often, the answer to these questions will change over time as business requirements change. As an example, an organization might decide they want to “shop the aisles for ingredients” (of the virtual desktop grocery store) and choose an on-premises, best of breed approach – XenDesktop running on vSphere with Dell servers and NetApp storage (yes, this is absolutely supported!).

Or, they might decide they want to go to the “pre-made area” and get a hyperconverged solution, like XenDesktop running on Nutanix Acropolis. Alternatively, there are organizations without the internal expertise that want the “sandwich counter” where they can simply pick the components they want from a cloud-based management platform, and have the solution designed, created, and delivered for them quickly, wherever they need it, like Citrix Workspace Cloud, which delivers virtual desktops from the cloud of the customers’ choice.

Each of these approaches has its place in today’s IT decision-making process. And the one that is chosen today for very good business reasons may not be the choice next year as requirements change. Why? Because change is the only constant. Organizations need to have choices because they simply don’t know what they will be asked to do next.

The challenge with many software and infrastructure solutions is that they take away this choice. They force a specific “ingredient” or platform. It would be like wondering the grocery store and being told “grab whatever you want for lunch, just make sure it’s chicken.”

This hurts business as well as IT. Forcing a specific “ingredient” or platform means you cannot adapt to meet the growing demands of the business and employees. (What if, like me, you’re in the mood for meatloaf, or worse yet, you’re a vegetarian and the only choice is pork).

Citrix, on the other hand, won’t restrict you to just meatloaf. Citrix understands that IT has changing requirements and has built its solutions to preserve choice, to allow customers to choose the right infrastructure or “grocery store” to meet their needs (whether it is based on location, specialty items, or the fact they make great sandwiches).

Looking at Citrix customers, they rely on platforms such as vSphere, Hyper-V, XenServer, Acropolis (and often times a bit of each), depending on their workloads and current licensing agreements. They have made decisions to move certain workloads to Microsoft Azure or Amazon Web Services to prevent infrastructure capital costs. They support BYO or CYO programs and must enable workers on their choice of devices. And they are adding Linux, mobile, and SaaS apps to the mix and need to deliver them from a centralized locations with an integrated user experience.

All of this simply works with Citrix solutions because Citrix gets it.

The same cannot be said about VMware. VMware was the pioneer in server virtualization, but customers are already looking for alternatives; don’t just take our word for it, ask Microsoft or Nutanix!

So, while it’s great that VMware now offers expanded hybrid cloud support for vSphere, they don’t get IT. Customers want the flexibility of choice. And that choice means any platform, any hypervisor, any cloud, any location, any app, and any device. Don’t let VMware take away your choice.

With Citrix, you have the power of choice. With Citrix, you have the power of Any.

Citrix gets IT.