The consolidation of pure play Enterprise Mobility Management vendors continues with Blackberry’s recent announcement to acquire Good Technology.

Much of the consolidation is driven by customer demand to go beyond basic mobile device management (MDM) to enable higher levels of user productivity and business transformation, all of which Citrix is delivering today.

So, what’s the primary requirement beyond MDM? Apps and the secure delivery and management of business apps through mobile application management (MAM). Customers recognize that mobility can enable higher levels of user productivity and accelerate business transformation if users have access to secure business apps.

While Good Technology provides a few secure productivity apps including email, XenMobile delivers users an integrated solution to access ANY app – mobile, Windows desktop, SaaS and web. In addition, XenMobile offers the most integrated suite of secure productivity apps including email, browser, notes, tasks, document editing, file share/sync and remote desktop.

XenMobile’s productivity apps maximize workflows and minimizes steps to complete routine tasks. For example, with XenMobile’s secure productivity apps, by clicking on a link in an email message, a user can have easy, secure access to documents regardless of where the documents are store. Another single click allows our user to edit the document, click again and then email the document. In fact, nearly 40% of XenMobile customers have seen user productivity increase by 24% or higher.

If you want to leverage mobility to drive higher levels of user productivity and transform your business, speak to your Citrix Sales representative about the Blackberry and Good Replacement promotion.