Designers and engineers at Citrix use human-centered innovation approaches such as Design Thinking to create compelling user experiences for mobile devices. Just a few recent experiments from our internal incubators show how designing with the user at the center of the stakeholder map can improve the overall UX, introduce new concepts on the market or applications of existing Citrix products in new verticals and for new use case scenarios.
For example, the Cubefree team created a Yelp-like app for mobile workers starting with low-fi prototypes, then iterating on both the product and the business model during a 3-month Citrix Startup Accelerator program. The PatientConsult team used a similar approach, starting with gaining empathy for doctors and specialists, identifying their specific needs, and prototyping an app for secure communication in the healthcare vertical. Not to mention the newly released Citrix Workspace Cloud that focuses on Citrix customer needs and seamlessly integrates multiple offerings to satisfy them!
You can get a taste of this user-driven approach by taking an online course that every new hire at Citrix has to go through as part of Ignite – an internal on-boarding program.
Citrix Customer Experience team together with the Learning & Development team has run close to 30 in-person workshops with over 1,000 employees to date, and now we have made it possible for you to take it online – self-guided and at your own pace. You can either facilitate this online workshop for your team along with playing the video and handing out materials and worksheets, or have participants watch it on their own, as long as they have a partner to pair with for the exercises.
A Taste of Design Thinking for Mobile Experiences is an immersive, self-service 90-minute online activity meant to give participants a full cycle through the Design Thinking process in as short a time as possible. The project itself gives participants the opportunity to learn the fundamental values of Design Thinking: human-centered design, a bias towards action, and a culture of iteration and rapid prototyping without attempting to communicate all of the methods and activities that the term “design thinking” encompasses. Participants work through a complete user-centered design cycle, leveraging quick user studies, low-resolution prototyping and high-frequency iteration in the mobile space.
- Online Video Training: https://www.youtube.com/watch?v=XUzcWelO0n8
- Workshop Slides: https://citrixdesign.sharefile.com/d-s6cb257715d0451aa
- Facilitator’s Guide: https://citrixdesign.sharefile.com/d-s278365004d5497c9
- Worksheets: https://citrixdesign.sharefile.com/d-sa0ad28206824765b
- Mobile Sketchsheet: https://citrixdesign.sharefile.com/d-sd32d7f193274cc49
By the end of the 2-hour, rapid, high-immersion session, participants will have:
- A high-level design experience that will push the participants to possibly think differently about how to approach business problems.
- Run through the entire design cycle from empathy, brainstorming and prototyping.
- Experience first hand how this process can remove assumptions and re-engineer how to approach future problems in a customer-centric process.
- Learn how to ask discovery questions to understand customer needs.
- Learn how rapid prototyping and gaining early feedback can lead to faster, leaner solutions.
This crash course is based on a virtual class from Hasso Plattner Institute of Design at Stanford and contains some examples from a cross-company collaboration bootcamp between Citrix Systems, Fidelity Investments, JetBlue Airways, and Nordstrom.