As mobility continues to transform businesses and markets in all sectors, enterprise mobility management (EMM) has become a strategic capability for IT—making the selection of an EMM solution a critically important decision.

IT organizations often begin by trying to identify the leader in the space. This is fairly straightforward. When you look at how top industry analysts define EMM, we believe Citrix is recognized as a leader for our solutions to deliver mobile device management (MDM), mobile application management (MAM), enterprise file sync and share (EFSS), enterprise-grade productivity apps, and mobile network control.

In fact, Citrix is positioned in the Leaders quadrant for both the 2015 Gartner Magic Quadrants for Enterprise Mobility Management Suites[1] and Enterprise File Synchronization and Sharing[2]. Citrix ShareFile® Enterprise, a full featured enterprise file synchronization and sharing (EFSS) product, was evaluated with XenMobile enterprise edition.

We believe there’s more to leadership than a complete solution.

The real question is: who is providing the right solutions to help customers complete their enterprise mobility journey and transform their business, delivering value each step of the way? This is our approach.

For organizations at the start of this evolution, we provide foundational capabilities for mobile security and MDM. As their mobile strategy evolves, customers use our solutions to ensure data protection and privacy on the device itself, and to secure mobile apps through MAM. Having addressed these critical needs, we empower businesses to offer the rich mobility today’s users demand, delivering full enterprise functionality for mobilized apps with a high-performance, consumer-like experience.

Of course, it’s not up to vendors to decide which criteria matter most for determining leadership. At Citrix, we’ve always made a point of listening to our customers to make sure we’re delivering solutions that solve the right problems in the right way. When it comes to EMM, there are three key factors, and our performance in these areas helps drive powerful differentiation for our solutions:

Security. This is often the initial driver for an EMM initiative and a top priority throughout the mobility journey, as organizations seek to protect the data their employees access on mobile devices. One of the greatest challenges in ensuring mobile security is the need to integrate and orchestrate protection across the EMM stack—device, network connection, data and apps. Most mobility vendors are strong in one or two of these areas, requiring customers to either make do with weaker functionality in the other areas, or rely on partner technologies to fill the gaps.  Only Citrix offers market-leading capabilities for all four of these layers, including Citrix XenMobile for MDM and MAM, Citrix NetScaler for mobile networking and Citrix ShareFile for EFSS. As a result, we can offer out-of-the-box integrations that ensure comprehensive security with a seamless user experience.

User experience. Today’s tech-savvy workforce brings high expectations for the quality of their mobile experience. If it can’t measure up to the best of consumer technology, they’ll resist adoption and perceive IT as hopelessly behind the curve. An inconsistent look and feel across apps, disjointed workflows or incomplete functionality can make it hard or impossible to get your business mobility initiative off the ground—or send users to unmanaged third-party apps that undermine security and control. At Citrix, we’ve built and integrated all of our mobile app ourselves, helping us deliver experiences that delight users. Workflows optimized for business help people become even more productive, and take advantage of powerful cross-app integrations that facilitate key processes while maintaining security.

Flexibility. Your EMM solution isn’t an island—it’s a foundational element of your business infrastructure, and it has to fit seamlessly into your enterprise IT strategy. Citrix EMM technologies are designed for optimal flexibility with both on-premises and cloud deployment—each with the same complete functionality—comprehensive platform support, and integration with Citrix and partner technologies. No matter what your current environment looks like, you can implement EMM the way you choose, without compromises.

Why does it matter? Underlying the whole question of EMM leadership is the question of why companies should care. The answer to this one is simple: you want to make sure that your EMM vendor will be around for the long run, with deep resources and continuing investments to power further innovation. Citrix defines leadership as the value we provide customers—not a position. Our focus is always on the next problem to be solved and the next transformation to enable.

The integrations between XenMobile and Citrix Receiver, and mobility management service from Citrix Workspace Cloud, announced at Citrix Synergy, illustrate this commitment. Citrix Receiver, which now supports the new Citrix Mouse on iPads and iPhones, enables IT to eliminate inconsistencies across mobile apps, icons and interfaces and provide users with a single, intuitive environment that looks and works the same across every device and operating system. The integration of XenMobile with Citrix Receiver ensures that users can access the same familiar experience no matter what device they use or where they work.

Similarly, the Workspace Cloud mobility management service will empower administrators to achieve fast time-to-value with the deployment of mobility services. Based on XenMobile technology, it will simplify the set-up and integration of mobility management with other Citrix services, and allow easier on-going management of a full, secure workspace environment.

At Citrix, we know that the real value comes through solving the right customer needs in the right way. When you get that right, your market position will reflect it, as it has for us. This is what real leadership looks like.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[1] Gartner “Magic Quadrant for Enterprise Mobility Management Suites” by Terrence Cosgrove, Rob Smith, Chris Silva, John Girard, Bryan Taylor , June 8, 2015

[2] Gartner “Magic Quadrant for Enterprise File Synchronization and Sharing” by Monica Basso, Charles Smulders, Jeffrey Mann, July 22, 2015