Citrix Specialists create customer delight to win deals and earn loyaltyHow do you transform a tough customer into a delighted and loyal customer?

What’s the best way to deliver superior value and satisfaction in the face of high customer expectations and strong market competition?

The short answer: become a Citrix Specialist

As seamless extensions of Citrix, our partners need to show customers their strong commitment to a successful engagement and a satisfying experience. The best way to do this is to become a Citrix Specialist. Alignment with the Citrix concept of customer delight through specialization makes partners more appealing to new and existing customers.

Customer centricity is a Citrix core value

Most enterprises are looking for the ease and simplicity of engaging a single partner that can deliver a complete solution, from consultation through design, piloting, implementation and ongoing management and support. They also want to know that the partner has deep technology expertise and practical experience in the target solution area.

At an even higher level, customers who choose Citrix solutions are looking for partners that are true extensions of the company:

  • They share Citrix values of customer centricity, high quality and excellence
  • They have insight into the Citrix roadmap and fast access to the latest technologies
  • They have access to Citrix experts who can add immense value to the engagement

Specialization builds customer confidence 

Specialization demonstrates that you possesses the highest level of technical competency, end-to-end sales capability and service delivery, which are key success factors for an engagement.

The Specialist badge attests to the fact that the partner has met a rigorous set of criteria – the latest certifications, a challenging hands-on practicum and validations from satisfied customers – all of which heighten customer confidence that the partner’s work is credible.

Specialization boosts satisfaction

In addition to building confidence, Specialization can drive deals and raise satisfaction in multiple ways:

  • Competitive advantage — Partners can gain an edge, particularly when competing for new business, by leveraging the additional Specialist discounts for a pricing advantage
  • Deal expansion — Partners can expand existing implementations with additional Citrix solutions and services, adding value to the customer’s environment and winning larger deals
  • Awesome offerings — Partners benefit from a robust repository of Citrix services best practices and materials that can enhance their offerings
  • Masterful execution — Customers appreciate faster time to value and ROI that result from expertly executed projects

Step up to Specialist

Start your specialization journey today!

Citrix partners, visit Citrix Specialist on Citrix Partner Central to get started. If you’re not already a member of the Citrix Partner Network, now is a great time to become a partner.

Stay connected – follow @CitrixSpecial for the latest news about Citrix Specializations and follow the Citrix Partner Network on LinkedIn and @CitrixPartners on Twitter.