For 2015, Citrix has combined the ByteMobile Mobile Analytics Report and the XenMobile Cloud Report into one study that highlights mobile trends for the consumer, enterprise and mobile operator.
What’s the Benefit of Having Both Consumer and Enterprise Trends In One Place?
Why would enterprises be interested in consumer trends? The consumer side of mobile technology has matured faster than the business side. By looking at current mobile trends of the consumer, enterprises can better anticipate the requirements of the mobile business user in the future. That is particularly important for BYOD which requires the business to manage personally owned devices.
Here are Some Key Highlights from the Citrix 2015 Mobile Analytics Report that Will be of Interest to the Enterprise:
1. On the consumer side, we see a trend towards larger device types and larger screen sizes. With the explosive growth of BYOD (Bring Your Own Device) initiatives, enterprises can expect this trend to extend to business as well. Larger screen sizes including phablets and tablets allow the mobile worker to do more business related tasks and workflows from the mobile device. A move to larger devices will increase the demand on IT to provide more “desktop-like” applications and features to the mobile workforce. BYOD suddenly means a lot more than just access to company email.
2. Naturally, we see a correlation between the larger device types and increased data consumption. A larger screen is more geared towards media rich and video-based data consumption. The Mobile Analytics Report shows almost twice as much data consumption when comparing the iPhone 6 to the iPhone 6 Plus. The impact on the enterprise is two fold.
- Enterprises need to understand employee preferences for consuming information (not data). If the preference is moving to a more media rich information consumption, companies need to consider things like creating product deployment guides and training resources as videos rather than documents. Video-based case studies rather than written case studies. You get the idea.
- As more media rich assets are being made available for employees on internal networks, IT needs to make sure there is enough bandwidth and infrastructure in place to support the increased demand for data.
- Traditionally iOS devices have been the gold standard for mobile device security. However, Android continues to improve security through various technology initiatives. We know that Android devices are less expensive. Will improved security make Android a more attractive option for corporate-issued mobile device deployments?
- EMEA loves their Microsoft and loves their Windows. Much anticipation revolves around Windows Phone and the new and improved models expected for 2015. How will this impact global adoption rates and regional device preferences? Again….who knows?
A key takeaway from the chart below showing regional mobile OS split is that enterprises (particularly global enterprises) need to look for EMM (Enterprise Mobility Management) solutions that are device agnostic. Device (and OS) preferences are constantly shifting and changing. IT needs a common set of management tools that will allow them to apply device level and application level policies to all device types with complete feature parity.
4. The initial driver for adoption of MDM (Mobile Device Management) and EMM (Enterprise Mobility Management) solutions has been security. Ensuring that a lost or stolen device containing sensitive company can be tracked, locked or wiped is of paramount importance. But once security receives the check box focus quickly turns to productivity. Enterprises want to use mobile technology to manufacture employee productivity. This can be seen through the whitelisting and blacklisting of mobile applications. What’s interesting is that some apps showed up at the top of both lists.
Let’s start with the top blacklisted apps. Dropbox and native mail both show up for security reasons. Many enterprises will opt for a more secure containerized email solution and we all know about the pitfalls of using consumer file sharing apps for business. We also see Facebook and Twitter. Companies that blacklist Facebook and Twitter may be concerned with employee productivity and view these apps as distractions.
Facebook and Twitter also show up as top whitelisted apps. This means that companies have given the green light for employees to use the apps. These companies obviously see value in social media and encourage employee usage of these apps to promote the business.
The remaining top whitelisted apps including Microsoft OneNote, Microsoft Lync and Adobe are all productivity apps.
The Citrix 2015 Mobile Analytics Report
Contains a lot of great data points for both consumer and enterprise trends with mobile technology. BYOD initiatives require personal lives and private lives to come together and reside on the same device. It’s important for any enterprise with a BYOD program to understand how personal trends and habits on the mobile device will eventually translate to business practices and preferences.
I hope you’ll find this report as interesting and useful as I did!