As Citrix enters 2015, we are evolving channel programs with a meticulous eye on how best to benefit our Solution Advisor partners while offering a best-in-class experience for our customers.

The new program is designed to optimize and invigorate joint customer engagements between channel partners and Citrix sales teams as well as direct targeted product and services opportunities to our best-qualified partners.

Customers will enjoy the benefits of expert solution design, implementation, support and services delivered by exceptionally skilled and proven partners.

The expertise and guidance of Citrix partners have never been more integral to the customer journey, from initial interest to implementation of holistic, end-to-end Citrix solutions.

Because the speed of technology change makes it difficult to keep up with the latest developments, staying current has become critical. The customer experience, however, can be overwhelming as many vendors generate tsunamis of product information. Even knowledgeable customers need the expertise and practical experience of trained, certified partners.

The new Citrix Solution Advisor (CSA) program will be instrumental in shaping our future success and leadership position in the channel landscape as well ensuring our customers experience higher satisfaction and optimal returns from their Citrix product investment. The new program also enables our partners to grow their business further in new, lucrative markets leveraging Citrix Mobile Workspaces.

Details about the new CSA program will be revealed at Citrix Summit, our premier event for intensive training and networking.

Join my session SUM134 “Introducing our new Citrix Solution Advisor Program”, which unveils exciting key changes sure to help partners advance in their Citrix membership.

Partners who attend Summit will be in the know from the start and have the added opportunity and benefit to discuss the new program with content matter experts at the Specialist Demo Stations. I highly recommend partners to come by for one-on-one discussions with myself and members of my team who will be on hand to answer questions and provide guidance.

Visit us in the Citrix Experience Booth, Demo Stations #21 – 24.

If you haven’t already, I encourage you to quickly register for Summit and get a jump start on the year with the new CSA program designed to increase competitive differentiation, offer greater financial rewards, strengthen engagement with Citrix sales team and delight customers.

Now is a great time to be a Citrix partner. If you are interested in becoming a partner and joining our award winning programs, please visit

If you are participating in the Summit Las Vegas mobile app game, earn points by entering “Networking” in the game section.

Stay connected – follow the Citrix Partner Network on LinkedIn and @CitrixPartners on Twitter.