A few short weeks ago, I posted a blog titled, “What are your 2015 partner marketing resolutions? …Focus on marketing!” and what Citrix is doing in 2015 to support our partners. Now, I’m not trying to pressure you here, but what are your resolutions? With New Years Day less than a week away, I think it’s safe to say that you are ready to say goodbye to 2014 and welcome 2015 with a bang!

So, yes – I challenged you to think about your 2015 marketing goals. I challenged you to begin thinking about your 2015 lead generation planning and re-building that pipeline. I challenged you to begin to think about MARKETING for your company, for your customers, and for your prospects in 2015.

I know, I know. You have limited resources and bandwidth. You can’t afford marketing. But, you can! I am here to tell you that Citrix has committed to guiding and supporting our partners in demand generation efforts like never before. We openly challenge you and your marketing efforts because we have the resources and programs to support you. Citrix Partner Marketing knows what you need and how you need it – and we are prepared to deliver you uncompromising quality, superior platforms, and an all new marketing power that will drive and close business for 2015.

The NEW Citrix MarketingIQ 

A key pillar in our partner marketing support for the last four years has been Citrix Marketing Concierge. I am happy to announce that the Citrix Marketing Concierge marketing automation platform is getting a complete overhaul just in time for our Partner Summit in Las Vegas on January 13, 2015. The new platform, Citrix MarketingIQ, provides even more high-quality marketing content in a powerful tool that will help keep your emails and marketing focused and relevant to the needs of the buyer; without the pressure of sales pitches or spam. Citrix MarketingIQ can drastically improve the efficiency and effectiveness of your lead nurturing strategy with co-branded emails, landing pages, and thank you pages, as well as live and virtual event invites. All of this with supporting resources and assets in the all new Resource Center around your desired area of focus for Citrix products and solutions.

What makes Citrix MarketingIQ different than Citrix Marketing Concierge?

Citrix MarketingIQ considers our partners needs in a way that we never have before. With more focused search capabilities, more robust content, modern and updated template designs, mobile device scalability, and so much more, partners have the ability to run professional quality, co-branded campaigns, that will make your competitors (and ours) envious.

Get started on January 7, 2015

Citrix MarketingIQ goes live on January 7, 2015. We have you covered! We know the new platform is a major change from Citrix Marketing Concierge. So, upon logging in on January 7, there will be a guided tour for you to follow – everywhere there is new functionality, a tour will be provided to walk you through the new steps. In addition, there will be a tutorial section on the home page where you will be able to find a series of short videos, as well as an on-demand training webinar, to demonstrate the new Citrix MarketingIQ. Don’t like video? Want a good ‘ol fashioned training guide? No problem! We will have a partner guide available for download that will walk you through every possible function of the platform. Training seminars will also be held throughout January. So, be on the lookout for those! In addition, we will be launching a campaign testing your marketing fitness to help encourage and drive your usage of the platform and see what new Key Play materials Citrix has for you. With all of this support and resources, your marketing resolutions will start strong and maintain marketing power. All. Year. Long.

Make your marketing resolution a priority at Citrix Summit! – join our session 

Learn more about how to Jump into Citrix Partner Marketing at Citrix Summit. Take 45 minutes and join us for our fun-filled session, dedicated to ensuring your marketing success in 2015! Discover how you can drive new business and stay ahead of the competition with smart, actionable marketing go-do’s that you can implement and take advantage of right away. We’ll cover the full breadth of marketing programs that you can put to work for you, featuring the stars of the show: Citrix SocialCitrix Syndication and Citrix MarketingIQ – all free to use, easy to implement and can make a real difference in your day-to-day marketing….need we say more?!

SUM135 – Supercharge your marketing & grow your pipeline in 2015

Wednesday, January 14 ~ 10:30 a.m. – 11:15 a.m. PST ~ Room: Veronese 2404

What are you waiting for?

Get focused on marketing for 2015, and let Citrix help you stay ahead of the curve by focusing on your inbound marketing strategy in 2015. We know you can do it! Here’s to a year full of lead generation, happy customers and a full pipeline. Happy marketing and Happy New Year!

Stay connected

Keep up to date on the latest news, materials and campaign availability from Citrix Channel Marketing: Follow us on Twitter @ctxsyndication | @citrixmarketing @ctxmkgconcierge | @citrixpartners Join our Citrix Marketing Concierge LinkedIn Group and follow the Citrix Partner Network via LinkedIn

You can also reach out to me directly at MarketingConciergeWW@citrix.com