Will 2015 Mean a Happier, Healthier You?
As December draws to an end, our minds turn to the year ahead, and New Year’s resolutions abound. As anyone in the fitness industry can tell you – January is the time that people are filled with good intentions, and gym memberships spike.
But perhaps 2015 will be different. With a growing number of mobile health apps and devices such as Samsung Gear Fit, Apple Watch and Microsoft Band, not to mention the FitBit, Jawbone Up, Pebble amongst others consumers have more options than ever for improving their health.
We predict that 2015 will usher in new era of mobile health applications as the popularity, affordability and sophistication of wearables grows, and with it – the portion of mobile health traffic will increase exponentially.
Fitness Apps Currently Generate the Majority of Mobile Health Traffic Today
A Citrix analysis of mobile health data traffic found that in both Feb 2014, and Sept 2014, mobile health apps generated minimal activity on the mobile network.
Future Mobile Health Traffic will go beyond fitness to include health monitoring and video (telemedicine) traffic
But for the future, mobile networks will be the key conduits, and possibly brokers for a constant and consistent pulse of mobile health data traffic – be it for tracking personal fitness goals, aggregating app traffic to discover diet and fitness patterns, proactive patient health monitoring, mobile “granny cams” or mobile telemedicine visits.
Mobile will become critical mobile health information highways
Along with this, mobile networks will become, and sometime already are – critical information highways for more than just personal health tracking. For example, today, a company (IntraHealth) has developed an Ebola SMS course and an Ebola Interactive Voice Response courses, which are delivered to healthcare workers using standard mobile phones. In the future, mobile health apps that can capture personal health information, and deliver interactive video will be able to help communities address communities in need, bringing education, communication and expertise to those who need it most.
Already, both the mobile industry, and health advocates, including the US FDA are recognizing the value of mobile health initiatives. For example the GSMA supports a Mobile for Development mHealth programme which connects the mobile and health industries, with the aim of developing commercially sustainable mHealth services that meet public health needs, and from an implementation perspective the FDA has issued recommendations for mobile medical applications as the lines between mobile apps, wearables, and medical devices are being blurred.
A Whole New Way to Create a Happier, Healthier You
So what does that it all mean? It means that in 2015, mobile operators will begin to see a change in data usage patterns as the Internet of You drives a new era of mobile health applications and development worldwide. Get ready for a whole new set of ways to create a happier, healthier you.