Finalists for the 2014 Citrix Service Provider Awards have achieved great success in designing, marketing and selling Citrix-based hosted services. Leaders in the Desktops-as-a-Service (DaaS) market with excited customers, unique technical implementations and marketing success, these finalists demonstrate a prominent role among Citrix Service Providers. It’s exciting that two of this year’s finalists were also finalists for the 2013 Citrix Service Provider Awards.
This year a record number of self-nominations came in from service providers around the globe. Citrix Service Provider partners from four continents shared their unique implementations based on the Citrix Service Provider Reference Architecture, as well as their amazing revenue growth, marketing success, and thought leadership in the Desktops-as-a-Service market.
The judging committees had lively debates determining the finalists (below) – and choosing the winners, who will be announced at Citrix Summit 2015. Learn more about the Citrix Service Providers who are leaders in the hosted services market and finalists for the 2014 awards.
Marketing Excellence Award Finalists
Simplified Innovations is hyper-focused on the Certified Public Accountant (CPA) vertical and has used a vertical specific marketing and engagement strategy to be seen as the undisputed CPA industry expert and go-to provider of IT outsourcing solutions. They stay active in CPA conversations at state, local, national events and forums, taking an educational approach directly with clients and in communication outreach.
TekLinks developed a focused marketing plan and comprehensive digital strategy which included demand generation events, videos, social media, SEO/SEM and digital media. A focus on the healthcare vertical has enabled them to deliver tailored messaging. A unique virtual datacenter tour enables prospective customers to better evaluate the TekLinks hosted services by obtaining the data center tour without stepping foot in the door.
Virsage has demonstrated consistently high customer satisfaction and pilot conversions, backed by a comprehensive website that clearly portrays the challenges facing DaaS buyers. A Diamond Validated Citrix Service Provider, Virsage developed targeted messaging, private label email campaigns, and sales enablement for reseller partners. Virsage marketed new offers like leveraging Citrix XenDesktop and NVIDIA GRID™ vGPU™ technology for hosting CAD applications without sacrificing performance.
Visionary Award Finalists
Phoenix demonstrated tremendous growth in 2014, delivering hosted Citrix solutions usingXenDesktop, XenApp and NetScaler. As a founding member of the Cloud Industry Forum, the Business Continuity Institute and a select member the Microsoft Cloud Solutions Provider Programme, Phoenix has earned several UK and EMEA-wide recognitions for their DaaS offering. With ISO certifications and key alliance relationships from HP and NetApp, Phoenix delivers a complete hosted workspace solution with a hybrid approach of on-premises or cloud based hosting.
Simplified Innovations used the Citrix Service Provider Reference Architecture and Citrix CloudPortal Services Manager to build a very scalable DaaS solution that delivers accounting applications to end users in the CPA industry. Despite a small staff, they are able to deliver complex applications to a highly regulated industry and provide their accounting customers with anytime, anywhere device access to confidential client data. Citrix Podio is uniquely used for knowledge management and a streamlined quality assurance process. Thought leadership includes local, national and vertically focused recognition and speaking opportunities.
TekLinks is in an elite group of only 12 service providers who appeared on all three of the major industry rankings in 2014 (MSPmentor 501, Talkin’ Cloud 100, Solution Provider 500). A Diamond Validated Citrix Service Provider, TekLinks has an implementation based on the Citrix Service Provider Reference Architecture and aligned with technologies from Cisco, VMware and EMC. 2014 saw a unique alignment with ISV Greenway Health to offer secure hosted EMR/EHR software service directly to physician practices, moving patient data to the robust TekLinks cloud.
Distributor Award Finalists
The three Distributor Award finalists have tremendous year over year revenue growth, high numbers of net new partner recruitment and strong track records for on-time reporting.
Advanced Digital Network Distribution GmbH (ADN) educates service providers in Germany, Switzerland and Austria on the Citrix Service Provider technology stack, including expanding into NetScaler and CloudPortal Services Manager. Dedicated teams focus on Citrix Service Providers and Microsoft SPLA partners. Thought leadership activities included in-person hosting conferences, newsletters, webcasts, workshops and trade shows. ADN offers partners consistent sales education, regular outreach program, and Desktops-as-a-Service marketing resources.
Insight boasts a dedicated hosting team with 150 years of combined hosting industry expertise, supporting nine countries throughout EMEA. Insight held Citrix-focused hosting events, including deep dive 1:1 Citrix business and technical sessions with decision makers. Their broad range of thought leadership and communication channels includes social media, publications like Hosting Scope Magazine, localized e-marketing and dedicated call downs to service providers.
Softcat Limited, focused on UK partners, has a dedicated sales team who drive technical overviews, dedicated operations focus and thought leadership programs including newsletters and licensing updates focused on the broad Citrix technology stack. With a focus on recruiting new technically-ready partners, Softcat believes ensuring new Citrix Service Provider partners are well trained not only fulfills the program requirements, but also is important to quickly maximize the full breadth of Citrix solutions.
Citrix Summit: Recognizing Citrix Service Providers for Tremendous Achievement
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Learn more about Citrix-based Desktops-as-a-Service