New Years Eve is almost here… Can you believe it?

Another year has come and gone. Along with that thought, is the anxiety that sets in with the laundry list of items you have yet to check off your todo list for 2014, and start for 2015. Trust me, we have all been there, most of us annually. However, once January 1 hits, so do the New Years resolutions. Yes – I said it, the dirty word, resolutions. EEK! While we all have personal resolutions, whether we stick to them or not – how many of us actually have professional ones? No, I’m not talking about the kind that consider how quickly you’re moving towards your 5-year plan. I’m talking about your marketing goals. It’s no secret that in our business, sales teams often times double as marketing teams. It’s what we do… Focus on sales,  increase revenue, close that pipeline.. But now, with 2014 coming to a close, what are YOU doing to focus on your marketing for 2015 to really generate that demand and re-build your pipeline? (Queue eye roll). I know, “Marketing? I don’t have the time, bandwidth, or resources to focus on marketing!” Well, I am here today to tell you something big.

With Citrix Partner Marketing

With Citrix Partner Marketing we have your marketing covered, and at no out of pocket cost to you. Yes, you heard correctly. Citrix has you covered. Our partners have spoken and we have listened. 2015 New Years Resolutions have had Citrix Partner Marketing working hard! With Citrix Partner Marketing, you have the ability to combine all of our channel programs for a true end-to-end online marketing strategy and to exponentially increase your marketing power. You can do this at no cost,  where other vendors charge for premium service, we offer it to you as a benefit for being a Citrix Partner. Citrix works with you to publish the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive.

Below are 5 things that Citrix Partner Marketing is doing in 2015 to support our channel partners’ marketing strategies and  to encourage marketing at its best  – all of these resources are available to our partners free of charge, 24/7:

1. Content, content, and more content!

It’s a fact. B2B marketers are spending more on content marketing than ever before (Content Marketing Institute and Marketing Profs). With Citrix Partner Marketing – you don’t have to. For 2015, we are preparing co-branded, corporate created content around the areas of focus that you want to see and that will drive traffic and leads to your website. All of this great content will help put you, and keep you, at the front of your customers’ and prospects’ minds to generate demand and increase revenue through the new year. You’ll be able to gain interest and demand for the latest Citrix solutions among your current and potential customers with up-to-date campaign content.

2. High-quality lead nurturing campaigns to expand your reach and acquire new customers

50% of sales leads are qualified, but not ready to buy. So, if you are not nurturing them, you are losing out on a lot of potential revenue. With Citrix co-branded lead nurturing campaigns, your message becomes relevant and heard so you can better fill your sales pipeline and generate more leads. Again, enabling you to stay top of mind for your buyers. Add newly redesigned email, landing page and thank you page templates that have been optimized for converting more visitors into leads, and you have a recipe for success! Citrix Partner Marketing allows you to direct your customers and prospets to targeted pages that will allow you to capture leads quicker than ever before, turning those prospects into customers.

3. Get Social with Citrix Content Syndication and Citrix Social!

Now, Citrix partners can engage and build relationships with customers and prospects through Citrix Social Media. Today more than ever, driving traffic to your website and generating leads through social media is an indispensable part of the marketing mix. Citrix Social allows decision-makers and influencers to share vital social-ready Citrix content, engage customers through your social accounts, manage social campaigns in one convenient place, and measure the impacts through metrics and analytics. Citrix Content Syndication provides a content showcase that will automatically update your website with Citrix product information and serve as an active marketing and sales tool. With Citrix, you have the opportunity to engage with your prospects and build relationships with them, making it more likely that you’ll be able to convert them into leads for your business.

4. Marketing Automation at its best!

Ok- So, this one isn’t new to Citrix. However, we are certainly bringing in 2015 with a bang! The current Citrix Marketing Concierge marketing automation platform is getting a complete overhaul just in time for our Partner Summit in Las Vegas on January 13, 2015. The NEW Citrix MarketingIQ will provide much of the above to provide helpful, high-quality marketing content in a powerful tool that helps keep your emails and marketing focused and relevant to the needs of the buyer; without the pressure of sales pitches or spam. When used correctly, Citrix MarketingIQ can drastically improve the efficiency and effectiveness of your lead nurturing strategy with co-branded emails, landing pages, and thank you pages, as well as live and virtual event invites. All of this with supporting resources and assets at your fingertips around your desired area of focus for Citrix products and solutions.

5. Sales and Marketing go hand-in-hand

Finally, if you’re looking for sales enablement materials to support your broader networking conversations, check out the great new pages in Citrix SalesIQ. These sections are dedicated to pulling together all of the latest content by key play, whichever stage of the sales cycle you’re in.

What are you waiting for?

Get focused on marketing for 2015, and let Citrix help you stay ahead of the curve by focusing on your inbound marketing strategy in 2015. We know you can do it! Here’s to a year full of lead generation, happy customers and a full pipeline. Happy marketing and Happy New Year!

Stay connected

Keep up to date on the latest news, materials and campaign availability from Citrix Channel Marketing: Follow us on Twitter @ctxsyndication | @citrixmarketing @ctxmkgconcierge | @citrixpartners Join our Citrix Marketing Concierge LinkedIn Group and follow the Citrix Partner Network via LinkedIn

You can also reach out to me directly at