Have you questioned how to achieve “true” mobility for users?

Or, how to gain efficiency for IT? … All without compromise? What does true mobility mean when trying to meet the needs of both employees and IT? More importantly, which is the best virtualization product to support and offer a complete solution for your company?

Citrix understands the needs of both employees and IT

While empowering people to work on the best device for their needs, from wherever they are, by offering a user-centric approach combined with a proven, comprehensive mobile workspace solution. Citrix XenApp and XenDesktop provide secure access to apps and data from any device, anywhere – Citrix supports mobile workspaces and leveraging a range of technologies that go well beyond the hypervisor.

We know that you have plenty of reasons to consider other vendors over Citrix.

How you choose to drive your business is dependent on how you define value. You want options, you want efficiency, you want a superior user experiences, you want award-winning, you want the best.

It’s time to go beyond the limitations of those other vendors with the superior solutions powered by XenApp and XenDesktop.

This is the time to think outside of the box, think beyond the assumptions and first impressions, and evaluate the solution that is the best for you and your business. Start with comparison information you can trust. Read the IDC MarketScape Report for an unbiased analysis of each vendor’s complete feature set and technology to make the right decision about desktop virtualization. And, when you do, you will see that Citrix offers the most comprehensive app virtualization solution and where the others fall short.

When it comes to choosing the best, the proof is in the details. Sure, on the surface there may seem like there is a better solution for your business, but once you start digging a bit, you will find that even when you ignore the other virtual desktop and app delivery methods, XenApp and XenDesktop still emerge as the clear winner. Our virtualization solution sits on top as the industry leader with a single platform for fast, scalable and simplified management.

Citrix provides a user experience unmatched in the industry with technologies that offer the best user experience over any network and any device. Our security is robust, multifaceted and flexible, and while other solutions may offer a virtual app and desktop solution, it doesn’t necessarily meet the key customer requirements. They lack the application virtualization solution needed by many users for day-to-day tactics. Again, here are the four reasons to go beyond those assumptions with Citrix XenApp and XenDesktop.

  1. Citrix allows you to choose the market’s leading app virtualization solution
  2. Deliver an unmatched user experience
  3. Achieve simple, fast, and efficient management at a scale
  4. Gain flexible, ironclad security with integrated marketing

Why get started with a solution that is complicated to install and is just average? XenApp and XenDesktop are the best solutions, hands down. That makes the choice even more clear. You get the great experience your users demand, the efficiency IT needs, and the flexibility your business depends on – wherever, however, and on whatever device people work.

How to turn Citrix conversations into demand generating opportunities

We have led the way! Citrix Marketing Concierge has brought you an updated marketing campaign on comparing Citrix XenApp and XenDesktop that will help you drive demand and fill your pipeline.

Available now, the campaign titled,” Desktops – Compare Citrix XenApp and XenDesktop with VMware Horizon View” will help get your marketing started. In addition, you can now empower people to work on the best device for their needs, from wherever they are, with broader, more objective thinking to a complete solution, with the following resources:

– Case Study
– Email and landing page templates
– Email copy deck
– Quick links to access the website for App and Desktop Virtualization Solutions, XenApp Free Trial, XenDesktop Free Trial
– And, more

You can find this campaign In Citrix Marketing Concierge – a free, partner exclusive resource where you can create customized, integrated campaigns directly from your desktop, complete with lead tracking capability. Our campaigns are full with landing pages, pre-built templates, whitepapers, case studies, and more. So, what are you waiting for? Follow these three simple steps to access the kits today:

  1. Launch Citrix Marketing Concierge using your Citrix credentials
  2. Select Campaign Center and filter by key play “Desktops”
  3. Choose your preferred marketing campaign and you’re good to go!

Targeted resources at your fingertips

Citrix Marketing Concierge is a great resource for find all the materials you need to create your own email marketing kits, webinars and seminars. Don’t forget – we also make it easier for your organization to get found and stand out with our social and web content syndication program. Discover how you can benefit from ready to launch, pre-written social posts and web assets that you can use today to turn your website in to a lead-generating machine.

Finally, if you’re looking for sales enablement materials to support your broader networking conversations, check out the great new pages in Citrix SalesIQ. These sections are dedicated to pulling together all of the latest content by key play, whichever stage of the sales cycle you’re in.

Remember – all of these resources are available to our partners free of charge, 24/7.

Stay connected

Keep up to date on the latest news, materials and campaign availability from Citrix Channel Marketing:
Follow us on Twitter @ctxsyndication | @citrixmarketing @ctxmkgconcierge | @citrixpartners
Join our Citrix Marketing Concierge LinkedIn Group and follow the Citrix Partner Network via LinkedIn

You can also reach out to me directly at MarketingConciergeWW@citrix.com