Service Providers predict an 87% growth in Desktops-as-a-Service revenue in the next 12-months.* But, how can more service providers understand, plan and jump into the hot DaaS market? Learn more about the Desktops-as-a-Service business -growing, creating and profiting – at Citrix Summit.
Citrix Summit is the premier annual kickoff event for Citrix and the entire global network of Citrix partners – service providers, systems integrators, solution advisors and more. Enabling broad service provider teams – business, sales, marketing and technical – the event includes training, peer collaboration and networking. Service providers can kickoff 2015 with new hands-on learning opportunities, an interactive community environment, special service provider only activities and sessions that immerse attendees in the Citrix technologies that drive a hosted business.
Designing a Profitable
Desktops-as-a-Service Business Model
Traditional hosters and managed service providers now expanding into hosted apps, desktops, file sharing and mobile device management need to plan a business approach. Partners learn from the entire range of business sessions at Citrix Summit, but service providers have special insight in a specific service provider track.
Summit always includes great technical insight – See my previous blog on the six Summit service provider-specific technical sessions. Building on experience with thousands of service providers, the Citrix service provider team will share insight in service provider track sessions for designing a profitable business approach to a Desktops-as-a-Service offering.
Go vertical and go big: get higher margins for hosted services
Learn the defining characteristics of a high-value, differentiated hosted workspace service.
In today’s competitive market, creating a business-ready hosted workspace service, complete with vertical specific applications that solves industry specific use cases and is aligned with market trends is critical for a successful, high margin hosted business. This session explores why services providers “go vertical” and includes a partner panel to share insight and real-world experiences.
10 Characteristics of a Successful, Competitive Citrix Service Provider
How can you grow your business while delighting customers and winning prospects? This session presents business, marketing, sales and implementation tips to power a successful business. Learn end-to-end business and technical best practices from customer onboarding and simplifying reporting to developing a competitive service and an executing successful sales and go-to-market plan using the Citrix Service Provider Center of Excellence.
Reaching End User Buyers: Marketing a Desktops-as-a-Service Offering
Citrix Service Providers keenly want marketing insight to drive end user buyer leads. Small and mid-size service providers with limited marketing staff especially appreciate the broad range of Citrix marketing tools, insight and lead generation opportunities provided at no charge as part of the Citrix Service Provider program. Learn more about hosted services marketing in a focused session.
Proven Tips & Trends in Marketing a DaaS Business
Marketing and lead generation are top interest areas for service providers looking to grow hosted services business. Profiling end user buyers, reaching target audiences, and gaining new business are all vital for growth. Learn what’s working for other service providers, industry best practices and new marketing techniques you can apply right away.
Hint- learn some tactics in the Citrix blog 5 Marketing Tips for Citrix Service Providers to Drive Desktops-as-a-Service Adoption and the recorded webinar Free Marketing Tools and Additional Resources for Success (webinar for current Citrix partners only).
Citrix makes it accessible for new and alumni partners to bring multiple business, sales and marketing staff plus technical teams. Check out all of the discounts available on the Citrix Summit website. (See specific service provider track details for six technical sessions in the blog Lower Hosted Services Overhead, Speed Desktops-as-a-Service Implementation Time With Insight from Citrix Summit Service Provider Sessions).
Not yet a Citrix Service Provider? Visit the Citrix website to learn more about joining the program and contact the Citrix Service Provider team to explore special potential discount opportunities for new partners.
* DaaS Global Market Trends Survey, Citrix, August 2014