If you thought social media was a fad, think again. Follow me, like this, visit our page, join our group, retweet me, hashtag that – these were little known phrases just a few short years ago but are now pretty commonplace both in and out of the business world. Every where you look, all over the globe, companies are cashing in on this power-house to reach their customers….wherever, and whenever. Why is that? What’s wrong with the way things used to be?

Love it or loathe it, social media is changing the way we communicate and (to some degree) like to be communicated with. Think about it – how often do you check in on social sites via your smartphone, tablet or computer? When was the last time you posted a response or favorited content in some form or another, if only just to make it simpler to find it again later? Chances are it was pretty recently. Maybe it’s how you actually found this post?! Well, truth be told things are not that much different in the B2B world either. Infact, reports suggest social media influences two out of every three IT decision makers during the purchase path. So what does this mean to your business? Everything. If you want to be where your customers are, you need to get social about it.

Admittedly if you’re new to this arena it can seem a little daunting even knowing where to start. Which network should you start with? How will you find the time? What will you say? Don’t worry, we’ve all suffered from “blank page syndrome” at one time or another. Fortunately help is on hand to get you on the way by simplifying the whole social media campaign process for you. And the best part? It’s free. Here’s how we can help you shortcut many of those steps.

Keep calm and get social (Citrix Social, to be specific)

Citrix Social is our latest partner marketing tool that helps you overcome some of the most common challenges when developing a social media strategy, including allocating the time and effort to source, curate and develop content thats engaging and relevant to your audience. How do we do that? By providing you with access to pre-written, Citrix-provided social posts that you can automatically push to your Twitter and LinkedIn social networks.

Sounds great, right? Of course it does! But don’t just take our word for it……
Here are the top 5 reasons Citrix Social is your new best friend:

  1. Saves you time and money: Citrix Social is a great, free resource for you – providing up to 50 fresh new posts every week. This means you never have to worry about having enough content, or the right content. The cost savings are significant too – outsourcing just 25 tweets per week could cost in the region of $150!
  2. Incredibly easy to use: Because content is provided in a variety of topics and subjects, you can easily select and filter content that is specific to your business and audience. From BYOD to collaboration, from networking to industry topics – we have you covered.
  3. Helps boost your lead generation: That’s right – because Citrix Social is integrated with our web content syndication platform, you can easily drive more awareness and leads right back to your website. This means customers are easily guided to high-value assets within your website, automatically. Neat, huh?
  4. It’s 100% flexible: We get it – one size doesn’t always fit all. That’s why you can easily send Citrix curated posts with one click, or choose to customize and edit posts within the tool. The choice is always yours.
  5. Low maintenance. No, really! Once set up, auto post lets you easily schedule posts and distribute automatically to your social accounts (LinkedIn and Twitter) at times to suit you, and your business.

Still wondering if social media is right for you and your business? Remember – two thirds of your customers are using it daily to influence their purchasing decisions. Two thirds! It’s a no-brainer: the time to get social is now.

Register for our upcoming webinar!

Join us at 11:00 a.m. EST on Thursday, December 11. During this live webinar we’ll discuss how Citrix Partners can get ahead of the game with two great partner marketing programs that we offer – Citrix Social and Citrix Syndication. These programs have been specifically designed to help you automate, simplify and streamline the process of creating and posting content – both for your social campaigns and your website.

REGISTER TODAY and discover how you can get ahead with Citrix Social and Citrix Syndication.

Start today

Getting started with Citrix Social couldn’t be easier – simply register via our InfoCenter and you’ll be granted access to your own dedicated partner console where you can view, schedule and publish posts to your Twitter and LinkedIn accounts in minutes.

Get more, do more

Of course Citrix Social is just one element of the marketing programs that Citrix offers to help our partners get ahead. Check out the entire suite of programs available to you, at no cost, that can help you to:

  • Generate awareness, attract new visitors and build leads via your website with Citrix Syndication
  • Create your own, customizable demand generation campaigns in seconds with Citrix Marketing Concierge
  • Find the right key play and sales enablement materials, at the right time and on-the-go with Citrix SalesIQ

Stay connected

Never miss a thing when it ones to all things social, partners, demand generation and marketing related from the Citrix Channel team.
Follow us on Twitter @ctxsyndication | @citrixmarketing | @ctxmkgconcierge | @citrixpartners
Connect with the Citrix Partner Network on LinkedIn

You can also reach out to me directly at louise.malinosky@citrix.com