Service Providers Choose Citrix for end user experience, trusted brand

Technology that works – from a trusted vendor.  As part of the Global DaaS Market Trends survey, Citrix asked the 2,600 partners in the Citrix Service Provider program why they choose to work with Citrix. The answers were consistent with the user-focused experience and brand integrity that Citrix strives to achieve every day.

The second most popular answer was that Citrix is a well-trusted brand. Citrix works hard to have integrity and customer focus, so this was a much appreciated response. But the top reason service providers choose Citrix was the best performance. You can interpret this response in many ways.

Software defined workspace is what end users demand

Citrix leads the software defined workspace  – mobile workspace technology that provides instant access to apps, desktops, data and communications on any device, over any network and cloud. End users want everything – accessible from wherever they need to do work.

Business-ready Desktops-as-a -Service delight end users

Desktops-as-a-Service can’t be just neutral desktops. End users want complete business-ready desktops with hosted applications, user-friendly desktops, mobile device management plus file synch and share – all delivered on a per user, per month subscription basis. Citrix Service Provider DaaS customers are across industries – finance, healthcare, retail, manufacturing – and the global list is growing.

End user experience –secure and beautiful on any device

A seamless, secure end user experience is easy to sell. End user experience was itself a top answer with 35% responding this was why their service provider firm chose Citrix. Downloading Citrix Receiver from any app store is the only installation needed (see Citrix-based DaaS tech info). Receiver is available for any device, so access is instant and mobile.

With beautiful displays on any device, a hosted desktop from a Citrix Service Provider provides enterprise-class information access for small and mid-size business who can’t take on the IT investment.  (See 6 Awesome Examples of Business-ready DaaS).

Windows-based applications – over a wide variety of devices and network connections

Citrix continually outperforms – even on low bandwidth connections. Citrix-based Desktops-as-a-Service deliver a brilliant user experience on a wide variety of devices and network connections.

End users have smooth access to their business desktop.  Whether they’re logging in from a smartphone from a far off Nebraska interstate to document notes in a 2D business application or reading 3D blueprints on a rugged tablet on a construction site outside of Brisbane, end users have a beautiful experience.

Service Provider implementation and management technologies

Best performance can also apply to the reliability of Citrix technologies designed just for service providers to implement and manage a multi-tenant hosted environment. Citrix helps service providers design a multi-tenant architecture, provision applications across tenants, enable client self-service onboarding  and anywhere, anytime customer technical support. Citrix Service Providers can more quickly deliver services – and produce revenue – with high performance technologies.

Microsoft alignment trusted by SPLA partners going beyond RDS

Another top reason was the strong alignment between Citrix and Microsoft. Microsoft EVP Brad Anderson, Microsoft Corporate Vice President, Enterprise Client & Mobility, put it best: “The Microsoft/Citrix partnership has been built on delivering customer value and has both deep technical and go-to-market aspects.” See the amazing infographic in his blog: The Value of Partnership.

Every Citrix Service Provider is a Microsoft Service Provider License Agreement (SPLA) partner who chose to expand their business beyond remote desktops.

Learn more about service providers who choose Citrix

Read the DaaS Global Market Trends Report

Learn about the Citrix Service Provider Program

Explore Citrix-based DaaS