Over the course of our lives, each one of us will experience the U.S. healthcare system from a number of perspectives. Whether you have a
child in a maternity wing of a hospital, visit a grandparent in a long-term care facility or touch the health system in another way, one
thing will be the same: A hope to receive topnotch care from the most compassionate, well-trained caregivers.
In an industry plagued by highly demanding and time-intensive jobs, large-scale change and massive uncertainty, healthcare workers are a unique breed – especially as the rest of the business world shifts toward greater workforce and workplace flexibility. Yet as anyone who has a friend or family member in the medical profession knows, these people choose to practice medicine because it’s in their hearts. Doctors and nurses live each day to help people. That doesn’t mean caregivers don’t strive to experience life outside of the medical setting and enjoy their families like the rest of us. It just means they need to find that balance in the face of many added challenges and pressures.
And that’s exactly what Dr. Redmond Burke, the Chief Pediatric Surgeon for Miami Children’s explains that health information technology does for him. In this video, Dr Burke says, “I want to be with my family when they need me, but I don’t want to leave my patients unprotected.” This is the reality of “work-life balance” in the medical profession. It means something different than we’re used to in the business world because as he mentions, “people’s lives are literally at stake”. With access to critical patient information anywhere, any time, on any device, Dr Burke creates a level of harmony between work and life, while helping his tiny patients fight to enjoy the lives they deserve.
But, how can providers continue to attract and retain people like Dr. Burke? Many of our customers – in healthcare and other industries – look beyond pure, financial incentives. Providers like FMOLHS and Southcoast Health (which I discussed in the last blogs) employ cutting edge strategies such as allowing clinicians to bring their own devices. Graduates of medical schools highly value BYOD, flexible work scenarios and technology choice, thus catapulting health IT into a central role in a provider’s recruiting and retention approach.
As one of our not-for profit provider customers told me, they struggled to recruit the best caregivers because for-profit hospitals could offer better services – not in medical care, but in IT. With physicians in metro areas that could practice at either organization’s facility, this top 10 not-for-profit IDN changed its IT strategy. They focused on delivering an IT service and technology experience that was not only acceptable, but preferred over the competition through mobility, BYOD and more.
As the healthcare industry moves into the future, providers can’t just worry about keeping the best caregivers from their competitors. They’ll need approaches to convince superb people from moving to other industries. And they can’t just worry about retaining the best doctors and nurses in metropolitan areas; they must focus on attracting and distributing the talent into the communities that need it most.
I’m proud to say our healthcare customers are well on their way in that journey. They’re using health IT to attract, retain and provide top talent with the tools they want, regardless of where they’re practicing medicine.
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Lindsay Sanchez is a senior vertical and solutions leader with 14 years of experience developing, planning and executing go-to-market strategies for multi-billion dollar high-tech companies. At Citrix, Lindsay is responsible for defining and executing the company-wide enterprise and vertical solutions marketing strategy. Her current focus includes Healthcare, Financial Services & Insurance, Legal and Education. Since joining Citrix in early 2006, Mrs. Sanchez has served in a variety of product and solutions marketing leadership roles. She holds a bachelors degree from Middlebury College in Vermont.