A number of years ago I encountered a reality that many recent graduates imminently face – my first day working in the “real world.” I had my own perception of what was in store for me on my first day; a life of working in dull, drab windowless cubicle under the constant hum of florescent lights. Fortunately, I was in for a bit of a surprise. My first day at Citrix turned my initial thoughts of what working in the “real world” would be like on its head. I sat down at a desk with a black box resembling a modem (unbeknownst to me at the time, it was a strange device known as a thin client) attached to a monitor and a sheet of paper with my Citrix username and a temporary password, and a few notes about how to log-in and get started using Citrix Receiver. Within minutes, I was off and ready to work. Over the years I witnessed the Fort Lauderdale HQ transform into a futuristic, work anywhere, café-style type of office.

I didn’t think much at the time of the transformation other than how happy it made me to truly have the ability to work from anywhere. I later learned that while the new design improved intangibles like employee morale and productivity, there were also the tangible benefits, like reduced costs associated with real estate and power consumption that I’m sure our CFO was pretty happy about. And these benefits aren’t unique to the tech industry.  When I started covering the banking and financial services industry for Citrix, I started seeing how many major players in the industry were applying Citrix solutions to achieve the benefits I just mentioned through IT initiatives like virtualization and more strategic projects like implementing flexible or alternative workspaces.

“We’ve reduced power consumption by 55%”

Deutsche Bank, a leading global investment bank with over 100,000 employees across 73 countries, uses virtual computing solutions for the bank’s sustainability strategy and enables new flexible ways of working for their employees across the globe. As stated by Rolf Riemenschnitter, CISO of Deutsche Bank: “[Deutsche Bank] was able to reduce power consumption by 55% and their carbon footprint by 89% the company’s headquarters in Frankfurt with a virtualized infrastructure.” They’ve also been able to improve overall usage of existing real estate, allowing more employees to utilize the building and promote their ability to collaborate amongst one another in their new flexwork environment.

Their story, however, doesn’t just end at the company’s HQ in Frankfurt. In fact, Deutsche Bank took things a step further and virtualized their entire trading floor in Hong Kong. By virtualizing their trading floor, they were able to provide an on-demand, always on solution that also reduced power consumption.  Centralization of apps and data and PCs replaced by thin clients meant that hardware failure and costs of PC refreshes were no longer a problem. Whenever a device failed, they would simply swap it out for a thin client, ensuring minimal downtime for traders – which we know is incredibly significant in an industry where minutes of downtime can mean millions to the bottom line. Should a disaster ever strike the city of Hong Kong, the organization can move their traders to a DR site and have business operations up and running within a short timeframe; a hugely difficult undertaking without a centralized infrastructure.

The company’s Hong Kong and Frankfurt deployments proved to be so well received by employees and successful by business standards that they’ve become an example of efficiency, agility and productivity for financial institutions around the globe.

“To stay ahead of our competitors, innovation was going to be a real key for us”

The Royal Bank of Scotland (RBS), another leading global financial institution, saw similar results when they invested in a global technology transformation program to create an innovative, flexible work environment powered by Citrix Mobile Workspaces. By virtualizing 65,000 desktops and 20,000 applications, they were able to modernize their facilities, effectively breaking down physical and technological barriers to deliver IT as a service in order to increase employee collaboration with a newly introduced flexible work environment. Employees and staff were given the ability to collaborate from anywhere, whether in a renovated office space or at a Starbucks, on any device; completely mobilizing their workforce. Mark Diamond, Head of Collaboration Technology, firmly believes that real power of RBS and the way they will distinguish itself from competitors would be from unlocking the value within their staff. The technology transformation could be measured in employee mindset but also, and very importantly, in dollars and cents: RBS achieved $500 million in P&L savings.

Stories like these convey the transformative power of Citrix solutions within the banking and financial services industry; solutions which Citrix will continue to invest in to see more outcomes like these for financial institutions and other customers.

For more information on how Citrix empowers mobility and customer service while improving information security, visit citrix.com/financialservices.

About the Author:

Jessie Hill is a marketing professional with experience in solutions and vertical marketing and strategy in the high-tech industry. In her current role at Citrix, Jessie is responsible for defining and executing the company-wide vertical solutions marketing strategy for the Banking and Financial Services industry. Since joining Citrix in 2011, Jessie has enjoyed experience serving in both sales and marketing roles. She holds a bachelors and masters degree from the University of Florida. Connect with her on LinkedIn or follow her musings about technological transformation in the banking and financial services industry on Twitter.