Citrix Service Providers are reaching new audiences interested in replacing IT management with Desktops-as-a-Service—a cloud-based, full scale, business-ready desktop. Businesses of all sizes want to stop worrying about day-to-day IT headaches – server upgrades, new application downloads, OS upgrades, viruses and malware – and instead go back to growing their business.
Reaching these audiences is critical. Citrix helps service providers market Desktops-as-a-Service in many ways – with no-charge marketing benefits, tools and education. Plus, Citrix aligns with third-party marketing vendors including Marketing Advocate and Prospex who can help create sales, marketing and alignment plans. Learn more about these opportunities in the Citrix Service Provider Center of Excellence.
For Citrix Service Providers who want to drive lead generation and marketing visibility, here are some of the top marketing tips and tricks.
1. Citrix Marketing Concierge provides pre-set campaigns on hot issues- security, BYOD and vertical topics of interest
A no-charge benefit for all Citrix partners, Citrix Marketing Concierge is a one-stop shop for marketing materials, templates and services. Use Marketing Concierge to run email campaigns, webinars or in-person seminars. Citrix provides the pre-designed email, service providers just load in their target audience emails and click a button to send out the campaigns. Measure campaign effectiveness and generate follow-up emails from one concise interface. Access Citrix Marketing Concierge from the Citrix Service Provider Center of Excellence.
2. Citrix and Microsoft Ready-To-Go Campaigns build buyer trust with power of two premiere brands
End user buyers recognize the Microsoft name – reassure them your hosted desktop solutions include the technology expertise of your firm, as well as both Citrix and Microsoft with pre-created emails, website blocks, graphics, social media copy, and brochures. To preview and download these no-charge assets for your customer-focused campaigns, please visit the Microsoft Partner Marketing Center, and click on the Hosted Desktop and Apps campaign and the Business Applications campaign.
3. Video: quickly and easily explain “what is a hosted desktop?”
Marketing experts say 2014 is the year of video – the new number one way to reach end user buyers. Many small service providers don’t have the marketing dollars or expertise to create multiple videos, but in a YouTube focused society, video is essential. To help, Citrix created a short educational video “What is a hosted desktop?” for Citrix Service Providers to rebrand as their own.
Quickly edit this video to include your service provider branding and use in many ways – YouTube, websites, email campaigns or at events. Citrix Service Providers who have been using this “what is a hosted desktop?” video in 2014 have reported positive end user response and solid lead generation. See the “What is a hosted desktop?” video in this short blog and learn how to download, customize and market the video here.
4. Is your website clearly explaining your Desktops-as-a-Service capabilities?
For managed service providers who are expanding into Desktops-as-a-Service, look at your website as an end user buyer would view it. Does your landing page clearly explain your hosted offerings in a short and non-techy description? A brief website refresh may help end users understand the complete hosted desktop services that you offer. Ensure the website is considering search engine optimization for new terms like Desktops-as-a-Service, hosted desktops and hosted applications (see this Citrix webinar for search engine optimization tips). Make it clear that your firm offers managed services and complete cloud-based desktops for anytime, anywhere, any device access to business information.
Also- demonstrate technical expertise by showcasing your Citrix Service Provider status on your website. Download the recently updated Citrix Service Provider partner badge and validation badges and display your expertise on your website.
5. Social media – educate, inform and entertain end user buyers looking for Desktops-as-a-Service
Reports continuously show business buyers have already researched a vendor before ever contacting you. Help educate these buyers with social media outreach that educates, informs and entertains your buyer. Consider the persona of your business – are you serious, fun, security-minded, focused on a specific vertical? Showcase that business personality in your social media.
Share useful content, tips and newsworthy topics with social media readers to build your thought leadership role and reassure buyers that you know the hosted desktop market well.
The Citrix Service Provider Program team also hears good feedback from service providers who are using social media to drive interest with local groups and businesses. Find local groups on Twitter, Facebook, LinkedIn or your chosen social media outlet and share educational tips. A Citrix channel team webinar recording has good tips about being found on Google, social media and using local online visibility.
Get started marketing Desktops-as-a-Service
Start marketing your business-ready desktops and see leads increase – and revenue grow.
Find even more marketing advice in the Citrix Service Provider Center of Excellence – a unique, strategic road map purpose-built for Citrix Service Providers to address every stage of the business lifecycle from onboarding and planning to building and marketing, all the way to launching and growing. Current Citrix Service Providers can access the Citrix Service Provider Center of Excellence here.