Meeting Microsoft SPLA partners who are ready to go beyond RDS and deliver a true hosted mobile workspace is a highlight of Microsoft Worldwide Partner Conference. Adding Citrix desktop and app virtualization, mobile device management, file share and synch plus tenant self-provisioning is an exciting prospect for service providers who recognize the Desktops-as-a-Service market is hot—and getting hotter. Delivering a true business-ready desktop is a hot topic in the Citrix meetings with SPLA partners and distributors.

If you aren’t at Microsoft WPC this year – or just haven’t made it over to Citrix expo stand #1601 yet – here are some of the most popular questions the Citrix Service Provider team is answering today.

What does the Citrix Service Provider Program offer besides hosted services technology?

Service providers entering the DaaS market need a complete business package – technology to deliver services, but also business planning guides, marketing resources and the support to get a DaaS initiative off the ground. The Citrix Service Provider Center of Excellence delivers this to service providers – and a proven team of telco, channel and technology experts support it.

How does Citrix help with the biggest hurdle – setting up a Desktops-as-a-Service environment?

In addition to a validated Citrix Service Provider Reference Architecture based on best practices, Citrix supports Desktops-as-a-Service setup with innovative technologies. Citrix CloudPortal Services Manager delivers the provisioning and delegated administration of hosted cloud desktops, applications and business services. Citrix App Orchestration – with a new release today – — helps service providers design and implement a secure, multi-tenant, multi-domain and multi-location based environment.

Citrix Service Providers using CloudPortal Services Manager and App Orchestration eliminate the guesswork, manual spreadsheets and labor intensive work once found in a DaaS setup. This means they start delivering services – and earning revenue – in a shorter window.

I hear about Citrix and Microsoft on the enterprise side, how does the partnership work for service providers and telcos?

Citrix and Microsoft have over two decades of partnership – see the amazing infographic linked in this TechNet blog from Microsoft Corporate Vice President Brad Anderson . The Citrix and Microsoft relationship extends beyond helping enterprise customers – it also include success for service providers.  Citrix and Microsoft work together to support the growth of Microsoft SPLA partners who want to grow their business, deliver high-value hosted services and comply with licensing commitments. Citrix is the go to source for SPLA partners who want to build differentiated hosted workspace offerings.

Find out even more about the commitment of Citrix and Microsoft to continue to work together to help drive technology adoption in this Citrix and Microsoft partnership video with Brad Anderson.

 Can you show me Citrix and Microsoft service provider success?

Absolutely. There are over 2,600 Citrix Service Provider partners in the program today and each one is also a Microsoft SPLA partner. See their success:

–          Case studies of Desktops-as-a-Service end users and service provider partners

–          Videos from Citrix Service Providers who share tips and advice around building a Citrix and Microsoft-based hosted services business

–          Snapshots of real verticalized and customized Citrix-based hosted desktops

Also, congratulations to nGenx, one of the finalists for 2014 Microsoft Hosting Partner of the Year and also winner of 2013 Citrix Service Provider Visionary Award.

Learn more about Citrix and Microsoft Hosted Business Opportunities

If you’re at Microsoft Worldwide Partner Conference, see the full agenda of Citrix Service Provider sessions and demos here.

After WPC or if you’re not onsite, visit for full information. Let’s talk more about growing your service provider business with Citrix hosted services.