Citrix is a company that values people, developing technology that changes the way people work, live and play. This value is evident whether looking at the distinctive Citrix employee culture, rich partner ecosystem or the technology itself, empowering users around the world for 25 years.
This people-first value allows Citrix to attract and retain top leadership, among them three executives called out in CRN’s elite CRN 2014 Women of the Channel for driving industry-advancing achievements within the IT reseller industry as well as new opportunities for partner success in the Citrix channel.
Congratulations to Tammy Richards, Managing Director, Worldwide Channel Marketing, Meika Darville, Director, Worldwide Channel Programs, and Nancy Binnie, Director, US Public Sector Channels, Americas Channels and Marketing.
Tammy was also recognized as one of this year’s Power 100, which honors a select subset of the women based on their insight and influence in driving channel success. When asked what she hopes to accomplish next year, Tammy says she will “focus on expanding end-to-end enablement to deepen partner skills and strengthen their ability to drive value and succeed in ever expanding markets.” She also plans to provide partners with simplified programs and processes that make it more profitable to do business with Citrix. Read more about Tammy.
Meika Darville designed and launched the new Global Citrix Solution Advisor program. This is a more flexible program framework for different market sizes, making it easier to do business with Citrix, and increasing the profitability potential for invested partners. Meika also integrated the global partner programs from two acquisitionsand defined a competencies-based program that will be rolling out globally to Citrix partners in 2015. Read more about Meika.
Nancy Binnie implemented a streamlined strategy in which our internal Channel Development Managers were each assigned a specifically focused vertical supporting the government sector. During the past year, Nancy also developed and implemented a Public Sector ‘pipeline to close/won’ programfor Channel Managers aligned with inside sales, to focus on working with partners to build pipeline and move sales opportunities to close. Read more about Nancy.
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