Did you know? …By the year 2017, 25% of enterprises will have an enterprise app store (Gartner 2013) and 43% of global software decision-makers have already purchased or developed 1-5 mobile apps for employees during the past year (Forrester 2013).

The benefits of a mobile enterprise can be enormous, and meeting the increasing demand for accessing a broad variety of enterprise applications is challenging. By building more custom and mobile applications, you are building an important component of an enterprise’s mobility strategy, because applications provide much of the potential business ROI in the mobile infrastructure (Gartner 2013).

Giving people access to enterprise apps while they’re on-the-go can give productivity a significant boost and that can mean a competitive advantage for your business, while mobile professionals who can’t access the apps they need to keep them most productive will inevitably bring their own apps to work, creating security and compliance risks. According to Forrester Research, Inc., IT can close this “app gap” with an access strategy that accommodates the unique requirements of various workforce personas.

With Citrix XenMobile, users will have all of the mobile apps they need to do their job, and their privacy is protected with the separation of corporate and personal apps and data. However, users aren’t the only ones who benefit. XenMobile allows IT to secure company information at the application level, allowing them to contain and protect personal data from getting wiped or deleted and reduce data loss. In addition, IT gets a unified, corporate app store that allows you to deliver any app – mobile, Windows, SaaS, and web. All of this offers a single point of access to apps and data for users, and a single point of control for IT.

Only Citrix provides a complete enterprise mobility management solution, including Citrix XenMobile, Citrix ShareFile, Citrix XenApp and Citrix XenDesktop, that enhances the user experience without compromising security and addresses all of your device, app and data management scenarios.

Now you can mobilize enterprise apps, the right way.

Partner Marketing Resources

In order to help Citrix partners generate demand and quickly go-to-market, we have created Citrix co-branded, customizable campaigns that are complete with emails, landing pages, thank you pages, as well as a plethora of supporting documents exclusively for Citrix partners. These materials and resources are offered as a benefit for being a Citrix partner, at no cost, to support all of our partners’ marketing needs.

To access these campaigns simply log in to Citrix Marketing Concierge, select campaign center and filter on Apps: Add Mobile Apps.

There are two new email campaigns, ready for you to execute from Citrix Marketing Concierge today.

  • Apps – Add Mobile Apps – Develop a Holistic App Strategy  – This kit is designed to showcase Citrix to your customers how they can access corporate applications and you can allow mobile workers to be more productive, responsive and informed when serving your customers or collaborating with peers. Now you can help your customers to achieve their business goals such as improved customer satisfaction and faster time to market for new products ad services. In this campaign, you will also gain exclusive access to the latest Gartner Report, “How to Manage Mobile Access to Enterprise Applications“, where Gartner provides recommendations framework for how to optimally provide mobile access to enterprise applications.
  • Apps – Add Mobile Apps – End-to-end mobility for your business with XenMobile – This campaign should be used to showcase Citrix to your customers as the provider of a complete enterprise mobility portfolio, including Citrix XenMobile, Citrix ShareFile, Citrix XenApp and Citrix XenDesktop, to address all of your device, app and data management scenarios where, it’s inevitable. Mobility is officially more than just a trend.

But, that’s not all

As a Citrix Partner, don’t forget to use the Platinum Mobility Promotion to drive new conversations around enterprise mobility management – you have the opportunity to drive XenMobile to every Citrix XenApp and Citrix XenDesktop customer!

There is a webinar-in-a-box ready for you to execute from Citrix Marketing Concierge today that features top product marketing directors:

  • XenApp and XenDesktop Platinum Mobility Promotion for XenApp and XenDesktop Platinum Customers – Use this Webinar in a Box to show your customers how they can maximize their current Citrix XenApp and Citrix XenDesktop infrastructure by adding award-winning Citrix XenMobile enterprise mobility management.

Learn more about the limited-time offer:

  • FREE XenMobile MDM Edition licenses, up to the number of XenApp Platinum licenses owneed, when the first year of Software Maintenance is purchased


  • 20% off XenMobile Enterprise Edition licenses, up to the number of XenApp Platinum or XenDesktop Platinum licenses owned, when the first year of Software Maintenance is purchased

Looking for more information?

For more information about these free programs offered exclusively for Citrix partners, simply visit www.citrix.com/partnercentral today and select “Marketing Programs”.

Please note, to access these pages you will need to use your Citrix Partner Central credentials.

Stay connected

Keep up to date on the latest news, materials and campaign availability from Citrix Channel Marketing:
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You can also reach out to me directly at sheralyn.felix@citrix.com.