With the launch of XenMobile in 2013, Citrix has been forging the way of Enterprise Mobility Management (EMM) based upon years of internal product development and acquisition. MDM is evolving to EMM, and Citrix is well positioned to take advantage of providing enterprise solutions around mobility, historically evolving from remote access, networking and data virtualization.

Gartner recently released the 2014 Magic Quadrant for Enterprise Mobility Management Suites report. Though this year’s Magic Quadrant is related to the previous Mobile Device Management (MDM) MQ, this is a new MQ based on EMM suites – which is an evolution from previous-generation MDM products that lacked application and content management. This is primarily a transition year in the industry as MDM matures to a fuller EMM solution. Congratulations to Gartner for reflecting these evolving enterprise mobility needs in their report. We, too, have seen a shift in the industry over the last year where over 85 percent of our Mobile Platform customers look to Citrix for integrated EMM offerings and opted for XenMobile Enterprise over standalone MDM.

Citrix is pleased to announce that once again, we are positioned in the leader’s quadrant for our mobility management solution. We believe this reflects a combination of our differentiated vision and unique ability to deliver the best of MDM, MAM and productivity apps with the most complete and feature rich mobile content management capabilities through ShareFile and advanced mobile network gateway product, NetScaler – all recognized by industry analysts and customers as leading products in their respective markets.

In the past year, we worked primarily with a number of medium and large customers who want an integrated EMM solution, and who are interested in future-proofing their mobility strategy. However, the transition doesn’t happen overnight. EMM needs more advanced configurations, integration into data centers, mail systems, active directories, data stores and third-party partners. In part, this is why we think many vendors in the space are still mostly providing and deploying MDM solutions—which are point solutions that address a subset of capabilities needed in an EMM portfolio. While Citrix also has many large MDM deployments, the majority of our customers have opted for the XenMobile Enterprise edition for integrated EMM capabilities. We believe we have more EMM customers in the market than anyone else today, and here is why…

Flexible Deployment Options

The implementation of EMM is different than MDM, which is mostly applying policy on devices. In reality, Citrix customers are in different stages in their mobility strategies. The beauty of our solution is that customers don’t need to start their deployments with MDM – some have deployed mobile content management first, while others have deployed MAM. This flexibility in choice is a unique capability and allows our customers to start their EMM journey with the use cases that they want to address immediately.

Citrix has learned a lot in the past year and continues to make deployment and configuration easier. An example is the recent launch of our Blueprint software that will automate and allow simple replication of XenMobile (and other) architectures. We have also completely cloud-enabled our entire EMM stack to make turnkey enterprise mobility deployments possible.

Best-of-Breed Productivity Apps & Support for Partners

Citrix takes the position of providing an integrated solution that works across our different product areas, including GoToMeeting and ShareFile. This includes launching workflow-driven productivity apps in 2013, such as WorxMail and WorxWeb that finally filled a gap where native apps and existing MDM alternatives fell short.  At the same time, Citrix is open to working with partners and has created integrated support—like Microsoft Lync and Cisco Webex right in our calendaring app. This combination of providing best of breed apps with support for partners is unique in the industry, and based on the growth we’ve seen, the market agrees.

In 2014, we also updated our productivity apps to reduce battery usage by over 80%.  We continue to innovate and develop our solution; our planned release in June offers enhanced performance with better battery life than native applications in some tests. We believe our apps are one of our strengths —and these apps just keep getting better. In May at Synergy, we announced tech previews of new apps, including WorxNotes for note taking, WorxEdit for offline content editing, and WorxDesktop for remote desktop access on mobile devices.

A Complete EMM Solution

We recognize there are many different customers and environments. Citrix offers a separate architecture today for those who want to manage their apps (MAM) and support secure email, but not full MDM on the device. This allows greater support of BYOD solutions and helps address the needs of different user groups and geographies. While initially there are separate administration consoles for device vs. application management, our view is that it is far better to offer a complete solution to customers that want to get a jump on their mobility initiatives than deliver an incomplete solution. In addition, Citrix will deliver a unified console by the end of the year.

The wave of consolidations occurring in the market is validating the point that MDM by itself, with just a few capabilities bolted on, doesn’t constitute a full scale EMM solution. Citrix got a head start on this game, and we have been aggressively integrating the components to create a compelling and comprehensive solution set. The integration effort from other vendors is yet to occur. Citrix has led the way for EMM in the past year, and continues to innovate and stay ahead of the market. We are proud to be recognized as a leader from Gartner and will continue to progress by focusing on security, simplicity and delight—for both IT and end users.