As a leader in technology, Citrix is seizing the opportunity now to refresh an enduring brand, one that captures the hearts, minds and business of our customers while supporting our imperative of delivering secure, user-centric mobile workspace solutions.

As we evolve our brand, partner membership badges (previously referred to as logos) have been updated to reflect the new visual identity. Partners globally across our channel ecosystem can access new badges on the Badge Gallery of Citrix Partner Central. The roundup of badges includes all levels of Solution Advisor, Large Account Reseller, System Integrator, Independent Software Vendor, Service Provider and more. There is even a brand new Service Provider Distributor badge. Zip files contain varying formats and color models – use PNG for low resolution and EPS for scaling needs; use CMYK for printing and RGB for displaying on electronic devices.

You now know why the new badges are introduced, where to access them and under what conditions to apply them. Now, here are five top reasons why you should use your newly designed Citrix partner program badge:

  1. Convey your skills and capabilities – Your badge tells customers and prospects that you have the expertise to help them achieve their business goals using market leading technologies in virtualization, mobility, networking and cloud.
  2. Position and differentiate yourself – Besides expressing your skills and capabilities, a Citrix badge offers another point of distinction, one that conveys our values, personality, vision and essence, which also benefit our partnerships
  3. Instill a greater sense of trust and stability– Your badge can express the commitment and dedication you’ve made as a Citrix partner whose trainings and best practices can deliver the services and solutions customers are looking for.
  4. Attract new customers – A prospective customers wants to know who you are and will check your credentials, so having the Citrix partner badge throughout multiple touch points can lend to a tremendous first impression and valuable introduction.  
  5. Increase your marketability and authority – Stand out from the crowd with the Citrix Partner Network and take advantage of our widely acknowledged position as a leader in the technology industry.

Access your new Citrix partner badges on the Badge Gallery of Citrix Partner Central and respond to this blog indicting how you are using them.