The term “DaaS” is often synonymous with a “raw desktop in the sky”. But that’s a only like getting a new laptop… just an OS and maybe some antivirus. The rest of the set-up and customization is up to you. Meh.

What lines-of-business really want are “business-ready desktops“, customized, optimized and supported for a company’s industry and specific use cases. In the past I’ve personally blogged about the value providers reap when creating offers targeting specific markets.

As the run-up to Citrix Synergy 2014 flashes by, I’ve had the privilege to work with some Citrix Service Providers who are doing just this – selling business-ready desktops – adding a huge amount of value by taking the Citrix CSP multi-tenant reference architecture and building atop it.

Here are just a few awesome examples of what Citrix Service Providers have in-market today:

Approach Technology – with a singular focus on engineering and construction

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Proxios – chasing a number of verticals – in this case a Legal focus of a Patent review system using HDX-3D graphics

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Simplified Innovations – specializing in CPAs and Accounting firms.

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TekLinks – shown here with a healthcare application for clinical scheduling

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Vesk – with a number of offers in-market… including delivery of Citrix HDX-3D technology

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