Recently, I met with a couple of our customers that were at Citrix for executive briefings. The briefing started with customer overview, corporate overview and was followed by product presentations. As part of that, I had the honor of listening to Mitch Parker present our corporate overview.
As Mitch went over Citrix’s strategy, I couldn’t help but notice how it has always been and is still focused on enabling mobile workstyles. It has always been about understanding what our users are trying to do and empowering them to do their job effectively and efficiently.
For Citrix, it is not about the technology or the next three-letter acronym. It is about how users like to work, what they need to access, and where they need to work at any particular time. At Citrix, we strongly believe in the concept of “Mobile Workspace”. A mobile workspace unites apps, data and services so they can be seamlessly and securely delivered to any user, on any device over any network or cloud. The mobile workspace includes all types of apps (virtual and mobile), file sync ‘n share capabilities and collaboration tools that are delivered securely to the user anywhere.
Citrix has solutions at every stage that enable mobile workstyles without compromising security of the information that is being accessed.
You might ask: “It looks great on the slide; (how) does it all work together?” Yes it works; it is not just slideware. Here is how they come together:
- Networking and Cloud Infrastructure: NetScaler and Cloud Platform provide the required security for sensitive data that is accessed by users from the corporate data center. This layer in the stack enables seamless access with advanced security that is oblivious to end-users.
- Windows Desktops: Users require access to their virtual or physical desktops to complete their tasks. XenDesktop delivers full desktops or just the apps to any device, with a native touch-enabled look-and-feel that is optimized for the type of device.
- Windows and Mobile Apps: For those users that just need a core set of apps (Windows apps or Mobile apps) XenApp and XenMobile bring these apps to users through a unified storefront so they have a single point of access for all their apps, not just mobile apps.
- Data Sync and Sharing: Users want seamless access to their file storage repositories. ShareFile brings follow-me data capability to users with a robust data sharing and sync service to meet the mobility and collaboration needs of users and the data security requirements of the enterprise.
- Collaboration and Support: Mobile users cannot stay tethered to their desk or their office. Citrix’s GoTo family of products, such as GoToMeeting and GoToAssist, make it simple and cost-effective to collaborate with teams or to provide remote customer support.
- App Store: Consumerization of enterprise has changed user behavior and their expectations of how apps and data are delivered to them. Citrix brings a unified storefront for users with Windows and mobile apps.
For the past several days I’ve been sick and have not been able to drive up to office. I still am able to continue my work from anywhere, from home or the doctor’s office or while waiting at the pharmacy. The other day I had to email a document to my team for review; I could do that in two seconds, by launching WorxMail and sending the document from my ShareFile. I neither had to open my MacBook Air, nor had to VPN in. And the result, I got my work done!
This is not rocket science; it is just a user-first approach we strongly believe in.
Needless to say, our customers that were here for the briefing were very impressed!
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Citrix XenMobile Team: @XenMobile