Conversations around anytime, anywhere, any device access to information have spiked during this unusually long and harsh winter in the United States.  The headline for our latest, Winter Storm Vulcan, says “the worst is yet to come” with 15 inches of new snow. Fed up with impassible icy roads, weather-related delays in public transportation and school closings, businesses are looking to desktops-as-a-service (DaaS). A reliable, secure option for businesses to embrace a mobile workstyle, hosted desktops allow employees to work from any location, in any weather condition.

Not everyone can physically make it to an office every day, especially when this brutal winter keeps them snowed in at home or stranded in a weather-delayed airport. While larger enterprises may be able to absorb some of the costs of missing employees or shutdown days, the hit is harder for small and medium sized businesses who count on every employee to keep the business running.

Hosted Workspaces: Providing Options

In bad winter weather, government officials in many cities ask people to stay off the roads if they can – it’s vital to have a hosted desktop to enable a mobile workstyle. When employees need to work from anywhere, they want a fast, secure and user-friendly experience. Citrix Service Provider partners enable an entire hosted workspace:

–          Hosted applications- access to one or several key business applications

–          Hosted desktops- a full virtual desktop experience with access to secure apps and data

–          Secure file sharing – robust data sharing and sync for confidential client information

Eliminating the IT setup and management for small and medium businesses, Citrix service providers go beyond desktop-as-a-service to also provide a true hosted workspace. Managing IT behind hosted applications, hosted desktops and mobile device management, Citrix Service Provider partners are keeping small and mid-size businesses open for business during these harsh winter conditions.

Real Examples: Marketing Hosted Workspaces Around Winter Weather

Here are two ways Citrix Service Provider partners are encouraging their customers and prospects to think about the power of a hosted workspace during winter weather.

Maryland-based service provider partner Simplified Innovations shared this Facebook post.

Image used with permission of Simplified Innovations

For Amnet Technology Solutions, a service provider partner based in Connecticut, a winter storm warning prompted a mobile workstyles email campaign using the no-charge Citrix Marketing Concierge marketing system.

  Sharing the word about the opportunity to switch to hosted apps and desktops earned hundreds of email opens from a campaign quickly put together in the short window before the snow and ice storm hit the region.

Citrix partners use Marketing Concierge for email campaigns, webinars, roadshows

Come In From the Cold: Get a Hosted Workspace

If winter isn’t keeping your customer away from the office, consider what else maybe impacting their business. Hosted service provider partners have enabled hosted apps & desktops for businesses impacted by problems ranging from something as common as a child home sick from school or rail strikes to the more unusual issue like terrorist activity investigations that kept clients away from their offices.

Learn more about desktops-as-a-service in this short “what is a hosted desktop?” video

Tired of a slow commute in winter weather or just want to be able to access your full business apps and data from a sunny beach? Contact a Citrix Service Provider partner to learn more about how they can help with a desktop-as-a-service (DaaS) solution.

By the way, I’ll be working from home during Winter Storm Vulcan – thank you, Citrix, for anytime, anywhere access to information.