Channel Partners Magazine Circle of Excellence 2013 WinnerThe past year was one of evolution for the Citrix channel as Tom Flink, vice president of worldwide channels and market development, laid out a roadmap for partner success through ambitious initiatives. These initiatives have bloomed and borne fruit, while garnering the attention of industry insiders like Channel Partners magazine.

In fact, Channel Partners magazine handpicked Tom as a 2013 Circle of Excellence channel leader.

“This award is an honor as it recognizes our commitment to the Citrix partner community,” Flink said. “We stand tall in the IT industry with over 12,000 partners and we recognize the way we partner, engage, and provide support must continuously evolve. Our focus on creating partner opportunity to win and grow has been recognized within the industry year after year.”

Watch as Tom Flink highlights five innovative initiatives Citrix embarked on to optimize channel programs.

Tom joined Citrix in his current role in 2007, having spent over 25 years in the industry and as Citrix channel partner himself. His experience in the channel as a systems integrator and value-added reseller brings his unique perspective and drive to a strategic roadmap for the Citrix partner program.

[Video: Watch as Tom Flink highlights the five initiatives to optimize channel programs and grow partner success.]

Tom’s vision is paving the way for greater transparency in the way we conduct business with our partners, simplification in the way we communicate and resolve issues, and greater partner enablement with the best in programs, services and processes. This vision has brought into being initiatives that strengthen the Citrix channel by giving partners the ability to drive more opportunity, expand their product portfolio and mutually grow with us.

These initiatives include a next-generation Citrix Solution Advisor programCitrix Opportunity Registration, new solutions-based Citrix Certifications, a new sales enablement platform SalesIQ, the 2014 Citrix Summit, and the Citrix Partner Central portal.

“Circle of Excellence honors executives for their vision, innovation and advocacy of the indirect channel during a time of transition,” said Khali Henderson, Editor-in-Chief of Channel Partners. “This new program recognizes IT and telecom channel leaders who are helping their partners create business value for their customers.”

The 2013 Circle of Excellence Winners list is available at Channel Partners magazine. For more details on the award and on Tom’s vision for the Channel, read his interview-style editorial.

Keep up-to-date on all Citrix channel happenings; follow @CitrixPartners on Twitter.